Strategy in TECH...
It has never been more difficult to communicate real differentiation or to create real value. Which is why a loyal customer has become more of a concept and less of a reality. But loyalty is something we’ve always had to earn and to earn it now it will require that we get serious about creating innovative programs that build real consumer engagement.
Be sure to see the cover story in the June issue of Residential Systems magazine titled Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy by Strata-gee’s own Ted Green. This article introduces readers to the top tools of marketing to market your tech company today.
HiFiMan, an independent manufacturer of high-end headphones, portable music players, and associated accessories, announced on Wednesday a new top-of-the-line, full-sized headphone – the HE1000. Featuring the company’s preferred planar magnetic technology and a breakthrough diaphragm design, these headphones are for serious music listening, or as the company puts it, “intended for reference use in home or studio.”
Sharp Corp., as we have previously reported, is going through some seriously tough times. Earlier this month, company-connected sources had told the Japanese media that the company would announce drastic restructuring measures, including significant staff cutbacks – not just in export markets, but on their home turf of Japan as well. And while the company went on to officially announce these cuts, it did not take any additional steps to fundamentally restructure their company, disappointing investors who were looking for much more.
Osaka, Japan-based Funai Electric announced earlier this month that it will release a line of inexpensive 4K televisions in the North American market this fall, in time for the region’s major selling season. The company expects this year to be the year when 4K UHD TVs hit it big and they want to be ready to grab market share with their lineup.
Soundcast, a marketer of primarily wireless outdoor speaker products, announced on Tuesday that it has been acquired by Hancock Park Associates, a private equity company out of Los Angeles, with offices in Houston and Denver. The announcement says that the new owners have also appointed The OAC Group “to manage and run Soundcast.”
Hitachi America, Ltd. announced on Tuesday that it has entered the wireless speaker business with three self-contained wireless speaker systems using Qualcomm’s AllPlay technology. According to Hitachi, their new hardware/software “smart media” platform makes it simple for consumers to stream any local or cloud-based media from any type of device via Wi-Fi.
We first told you about Monster, LLC and CEO “Head Monster” Noel Lee filing a lawsuit against Beats, LLC alleging fraudulent practices back in January, in a post that was titled in part “Risky Business.” Perhaps now Monster is getting a taste of the riskiness of taking matters to court as they have lost their first battle, on the first issue – where the case would be heard.
Savant, a leading home control & automation company, announced today that it is making an app available for the Apple smart watch – called, logically enough, the Savant App on Apple Watch. Since Savant is one of the only home automation companies to base their control systems on the Apple operating system, it only makes sense that they would be one of the first in the tech business to offer an Apple Watch app.
Last month, Toshiba Corp. warned the financial markets in Japan that they were launching an internal investigation into “possible problems” with its accounting. The stock exchange’s reaction to the announcement was swift, with the company’s stock price having its biggest one-day drop in value in more than a year. Now unnamed sources are telling the media that the company will have to restate its profits…for a three-year period.
