From The Stratecon Group
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…
See more about the 7 trends in marketing you should be taking advantage of now…
AdAge.com, the website of Advertising Age Magazine, has, like us, been reporting on the dramatic changes impacting marketing…really tectonic plate shifts that have completely transformed the discipline. Traditional interruption marketing tactics are losing their impact in favor of more engaging content marketing techniques.
Last month, the magazine wrote about trends impacting B-to-B marketers that are so immediate, they will literally “shape” 2015. We agree with most of their thoughts…although our emphasis would slightly differ from theirs.
See our take on AdAge’s 7 Trends in Marketing here…
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