• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

Sonance James Small Aperture Series
You are here: Home / Tech Trends / Amazon Invests in Another Smart Home Startup

Amazon Invests in Another Smart Home Startup

March 7, 2018 by Ted Leave a Comment

Popular Executive Leaves the Company

Photo of the Ecobee4Just one week after Amazon made a widely reported purchase of video doorbell maker Ring (for a reported eye-popping $1 billion), we learn that it has made another investment into the smart home space, taking a share of smart thermostat maker Ecobee. Although this was an investment made through their Amazon Alexa Fund and not an outright acquisition, it seems pretty clear that Amazon is getting very serious about the smart home business.

See more on this unexpected development from Amazon…



Not only is Amazon working fast to grab more territory in the smart home business where it initially achieved a beachhead through the success of its Echo voice-controlled smart speaker – it has also launched a trade war with rival Google, dropping select Google products, such as Nest, from its store.

Ecobee recently announced it had closed a $61 million Series C funding round that was led by Energy Impact Partners (also a Ring investor) and included an investment from the Amazon Alexa Fund. Other investors in the round included Thomvest, Relay Ventures, North Leaf Capital Partners, Export Development Canada, Ontario Capital Growth Corporation, Tech Capital, and GXP Investments.

AudioControl Single Zone Amps

Investment Will Be Used to Expand Their Suite of Products

Toronto, Ontario-based Ecobee says it will used the funds – it’s raised a total of $146 million to date – to “build upon its suite of smart home technologies connected by whole-home-voice control, sensor technology and artificial intelligence.” Competing with the likes of Google’s Nest, and Honeywell, Ecobee is no slouch – catching more than a third of the smart thermostat market since its launch.

Ecobee on Amazon
Ecobee products for sale on Amazon.com

Ecobee’s smart thermostat is designed to work with a range of software and systems, such as those from Amazon, Apple, google, Samsung, and IFTTT. The company’s products are sold through stores such as Apple, Best Buy, Home Depot, and Lowes.

“Our goal is to build a home that learns and anticipates your needs, making your home an intelligent space that simplifies your life rather than complicates it,” said Stuart Lombard, President and CEO of Ecobee in a prepared statement. “We believe that by building voice capabilities, advanced sensor technology and powerful A.I. into the operating system of your home, we are helping to create a new computing platform. This technology will transform the way consumers interact with their favorite services for the better.”

Talk to Your Ecobee 4 Smart Thermostat



In 2017, Ecobee launched the Ecobee 4, its latest smart thermostat with built-in Amazon Alexa voice control. Users can simply tell the thermostat how to adjust the temperature with no need to fiddle with dials, knobs, or even apps. Users can even ask their Ecobee 4 for a weather or news update…or even order a pizza or a Uber.

According to Ecobee, later this month they will launch an Alexa-enabled smart light switch called the Ecobee Switch+.

Crestron Infra-bass

“All of our products are built around helping customers save money and conserve energy,” said Lombard in a report by CNBC. “But we also have a vision to change the smart home from a collection of hard-to-configure devices to something with a better outcome for consumers.”

In Other News: Popular Amazon Executive Leaves the Company

“We’re excited to continue our support of Ecobee through participation in its Series C financing and our broader work together across a number of important Alexa capabilities,” said Paul Bernard, Director of the Alexa Fund at Amazon. “Ecobee is a leader in driving the adoption of voice in the smart home and continues to innovate through the creation of new products like the Ecobee 4 smart thermostat and Ecobee Switch+, both of which have Alexa built in.”



In separate Amazon news, popular Vice President of Amazon Prime, Greg Greeley, who is credited with helping build that business and was also a big part of the integration of Whole Foods, has left the company. Greeley is said to be joining Airbnb as it’s new president of the “Home” division. Greeley has been with Amazon since shortly after it went public and the news of his departure actually caused Amazon’s stock to decline 1% in trading Wednesday morning, although it later recovered.

Learn more about Ecobee at: www.ecobee.com.


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Brands, Financial, News, Retailers, Tech Trends Tagged With: Amazon, Amazon Alexa Fund, Ecobee, Ecobee 4

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday

**STORY UPDATED** Strata-gee Founder & Chief Content Creator Ted Green … [Read More...] about Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo.com Has Been Down for ‘A Few Days’
  • Gentex, Owner of Onkyo & Klipsch, Reports 1Q/2025 Results; Sales & Profits Declined
  • LVMH: The Small Shudder That Rocked the Luxury World; Is Luxury Spending Declining?

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d