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Ted

Don’t Throw the Baby Out with the Bathwater

June 14, 2013 by Ted Leave a Comment

Photo of baby in bathtub.As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.

But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”

What does this mean? See an example of how marketers throw the baby out with the bathwater… [Read more…] about Don’t Throw the Baby Out with the Bathwater

Filed Under: Management, Marketing, Promotions, Strategy Tagged With: breakage, Monster, NewEgg, Redmere

ESPN Will Stop All 3D Productions

June 13, 2013 by Ted Leave a Comment

ESPN 3D logoIn a move that technology blogger Gizmodo says marks the official death of 3D, it has learned that sports network ESPN will cease all 3D productions by the end of this year. ESPN 3D, which started in 2010 on largely a test basis, never really got off the ground – and as Gizmodo wryly noted, “won’t be broadcast in any dimension soon.”

See more on what Gizmodo calls this “huge news”… [Read more…] about ESPN Will Stop All 3D Productions

Filed Under: Industry Trends, Management, Marketing, News, Pivot Point, Strategy, Tech Trends Tagged With: 3D, ESPN, Gizmodo, Mario Aguilar, Ultra HDTV

Sharp Adds Smarts to Its Robot Vacuum Cleaner

June 12, 2013 by Ted Leave a Comment

Photo of Sharp Cocorobo Robot vacuum cleanerSharp Corp. announced today that it will release a new updated model of its Cocorobo home cleaning robot with a very important added feature: smarts. Sharp has added the ability for this new model to adjust the amount of suction on an as-needed basis – dramatically improving battery performance for longer operation on a single charge.

See more about this smarter robot – a category that some think is “the next big thing” in electronics… [Read more…] about Sharp Adds Smarts to Its Robot Vacuum Cleaner

Filed Under: Asian Connection, Manufacturers, News, Tech Trends Tagged With: appliance, Cocorobo, robot, robot vacuum cleaner, Sharp

Gibson Guitar Announces Name Change

June 12, 2013 by Ted Leave a Comment

Gibson_Bus_Fleet-1Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.

See more on why the company says this is the right move… [Read more…] about Gibson Guitar Announces Name Change

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Cerwin-Vega, Gibson Brands, Gibson Guitar, Henry Juszkiewicz, KRK, Onkyo, Stanton Group, Teac

ProSource Holds E-Commerce Training for Members in Chicago

June 11, 2013 by Ted Leave a Comment

ProSource LogoPerhaps another sign of the times, ProSource – the retail buying group that represents the combination of both Home Entertainment Source (HES) and PRO Group – held a meeting earlier this month centered on the topic of e-commerce. These meetings, held June 3-4 in Chicago, were to share trends and best practices in e-commerce for their members.

See more on this news from ProSource… [Read more…] about ProSource Holds E-Commerce Training for Members in Chicago

Filed Under: Associations, Industry Trends, Retailers, Strategy Tagged With: Dave Weisman, Dave Workman, HES, Huppins/OneCall, ProGroup, ProSource

Thought for the Week of June 10, 2013

June 11, 2013 by Ted Leave a Comment

I always remember an epitaph which is in the cemetery at Tombstone, Arizona. It says: ‘Here lies Jack Williams. He done his damnedest.’ I think that is the greatest epitaph a man can have – When he gives everything that is in him to do the job he has before him. That is all you can ask of him and that is what I have tried to do.

Harry S Truman

 

Filed Under: Quotations Tagged With: Harry S Truman

Core Brands Completes Downsizing of National Sales Force

June 6, 2013 by Ted 2 Comments

BREAKING NEWS

Nortek's Core Brands LogoStrata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the winning reps. Core Brands, a division of Nortek, Inc., had announced the downsizing process in a conference call with their entire sale representative network on April 19th – laying out a process for which the desired result was to create a smaller network of fewer authorized sales representative companies presenting most, if not all, of the company’s ten brands.

But there is some question as to how successful the process was, given continuing multi-rep territories… [Read more…] about Core Brands Completes Downsizing of National Sales Force

Filed Under: Brands, Manufacturers, News, Pivot Point, Sales Reps, Specialty, Strategy Tagged With: Core Brands, Nortek Inc., Paul Starkey, Reps

Let’s Collaborate! 3M Launches 60-Point Multi-Touch Display

June 6, 2013 by Ted Leave a Comment

3M_Logo_-_RGB_Pro_Size3M Touch Systems, Inc. announced today a new 46-inch 3M Multi-Touch Display C4667PW – a high-performance multi-touch display with the ability to track up to 60 simultaneous touch points. Designed with multi-user environments in mind, 3M says the C4667PW is optimal for collaborative environments where two or more people need to work both independently and as a group.

See more on this remarkable product which just might have huge market potential… [Read more…] about Let’s Collaborate! 3M Launches 60-Point Multi-Touch Display

Filed Under: Distributors, Manufacturers, Marketing, News, Tech Trends Tagged With: 3M, BlueStar, Ingram Micro, ScanSource, SYNNEX, TechData

Unusual Japan Story: 4 Panasonic Directors Given ¥1.9 Billion to Leave

June 5, 2013 by Ted Leave a Comment

CEScrowd2PanasonicIn a move common  in the U.S., but unusual in Japan, the Japan Times reported today that Panasonic Corp. paid ¥1.855 ($18.7 million) to four directors to leave the company in Fiscal 2012. The company broke the news of what is known in the U.S. as a golden parachute in materials circulated along with invitations sent to the shareholders meeting coming up later in the month.

See more on this generous payout from a struggling company… [Read more…] about Unusual Japan Story: 4 Panasonic Directors Given ¥1.9 Billion to Leave

Filed Under: Asian Connection, Financial, Management, Manufacturers, News, Pivot Point Tagged With: Matsushita, Panasonic

AudioSource Thinks Your Sound Needs a Little pOp

June 5, 2013 by Ted Leave a Comment

AudioSource LogoAudioSource, Inc., a maker of an eclectic mix of unique solutions-oriented products, announced today a new item that is a combination Bluetooth speaker/hands-free speakerphone it calls Sound pOp. Spelled with a curious capital “O”, the sound pOp ties in with the growing popularity of devices that facilitate users streaming their favorite music from their smartphone.

With a cute/odd design that includes a big suction-cup, the big surprise is the price… [Read more…] about AudioSource Thinks Your Sound Needs a Little pOp

Filed Under: Brands, Marketing, News, Tech Trends Tagged With: AudioQuest, Bluetooth, Sound pOp, streaming

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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