<December 15, 2011> At the September CEDIA Expo in Indianapolis, the trade association’s CEO, Utz Baldwin, held a press event in which he announced that the organization was in the final stages of completing a detailed research report on the custom installation market served by its members. Baldwin, who is no longer with the organization, promised a fourth quarter release – and they just made it as they announced today selected data from the report which, interestingly, will not be available for sale in 2011. [Read more…] about At Long Last CEDIA Releases Findings from New Research on CI Market
Associations
CEDIA’s First, and Perhaps Only, CEO Leaves the Trade Group
<December 7, 2011> Last Monday, CEDIA, the predominant trade association for the custom integration market, announced that its Board of Directors and Chief Executive Officer Utz Baldwin “have agreed on Mr. Baldwin’s departure from CEDIA…” The prepared statement from the group gave no reason for the change but assured members that the Board of Directors “will continue to provide strategic leadership for the organization…”
See more on this surprising development… [Read more…] about CEDIA’s First, and Perhaps Only, CEO Leaves the Trade Group
IPRO Prez to the ALERT: Reps Reconceived Remain Really Relevant
<May 18, 2011> Shortly after a story appeared in last week’s BEACON about Lenbrook’s decision to terminate its national independent sales force and transition to a direct sales model, we were contacted by David Humphries, president of IPRO, the nation’s most prominent organization of independent sales representatives. Humphries shared with us the organization’s perspective on the Lenbrook decision and the role of the independent rep in today’s industry.