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B&W Offers New Products & Old Friends as Sign of Strategy Change

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B&W 702 Signature Series speakers
702 Signature [Click to enlarge]

Intros 700 Series Signature Models & Rehires Past PR Agency

Bowers & Wilkins (B&W), a leading high-end specialty loudspeaker brand for 54 years, that recently zigged and zagged when it was acquired by EVA Automation and launched a whole new line of wireless multi-room audio systems, has taken steps to demonstrate its re-focus on their high-end, high-performance roots. These moves include re-hiring the company’s long time PR company and now launching new products that are true to its heritage as an undisputed leading premium brand.

Learn more about B&W’s latest moves…

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In Unusual Saturday Statement, B&W Says, In Effect, We’ll Speak for Ourselves, Thank You

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Just ‘Early Stage Talks’ to ‘Explore Opportunities;’ No Mention of Agreement

B&W logo

Late in the day yesterday (Friday), Strata-gee told you about an announcement from top multi-brand audio provider Sound United, saying they had reached a preliminary agreement to acquire Bowers & Wilkins (B&W), a leading high-performance, high end audio loudspeaker brand. It was big news that represented another step in a long saga of B&W looking for a new home, after a previous deal with EVA Automation and its CEO Gideon Yu fell completely apart.

Now as I write this today, B&W has released a rare Saturday morning press statement that gives the same news – but from the B&W side of the deal…a statement that seems shaded differently than the Sound United characterization.

Read more on B&W take on the situation with Sound United…

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Bowers & Wilkins in Preliminary Agreement to Be Acquired By Sound United

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Sound United logo

In yet another twist in the long and winding saga of Bowers & Wilkins (B&W), it was announced late Friday that the company has entered into an agreement to be acquired by Sound United, the parent company of several audio brands such as Denon, Marantz, Polk Audio, Definitive Technology, HEOS, Classé, and Boston Acoustics.

See more on Sound United acquiring Bowers & Wilkins…

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Industry Brands Take a Public Stance on Systemic Racism & Injustice

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YouTube social media post on social injustice and racism

It seemed as if 2020 was destined to represent a year of hardship, illness, and death in the wake of a still simmering COVID-19 pandemic – not to mention its impact on the economy. Then, a white police officer in Minnesota was filmed with his knee on the neck of George Floyd, an unarmed black man, who died. That officer, along with three others present, was charged with murder. And a fuse was lit that erupted into street protests which were largely peaceful with some acts of violence in cities around the country.

This scenario – white police officer killing an unarmed black man – is an all-too familiar one here in the United States…but this time, people took to the streets both here and around the world. And a growing list of powerful brands, including a few in our industry, are stepping forward to take a stance on the issue.

See which brands are taking on racism…

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Chord Electronics Names The Sound Organization as North American Distributor

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Stack of Chord Electronics gear now distributed by The Sound Organization

U.K. based high-end electronics manufacturer Chord Electronics has selected The Sound Organization, of Arlington, TX, as its importer and distributor for the North American market. The move follows the termination of their previous distributor, Bluebird Music who is said to have represented the line for 20-years.

More on the selection of The Sound Organization by Chord Electronics…

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These Outlaws Wear a Different Kind of Mask

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Graphic of outlaw cowboy, a symbol like those used by Outlaw Audio

Outlaw Audio Runs Sales Promo Offering N95 Masks as Premium

Outlaw Audio, a direct-to-consumer (D2C) marketer of specialty electronics and speakers, is running a new type of promotion – one that may be totally in tune with the COVID-19 dominated world of today. Now, consumers making a qualifying purchase from Outlaw Audio can receive a number of high quality N95 masks included with their order for free.

Check out this mask promo from Outlaw…

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And BAM! Just Like That, Savant Acquires GE Lighting to Become a Major Lighting Supplier

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Savant and GE Lighting logos

WSJ Says Deal Valued at Around $250M

On Wednesday, we learned that Savant Systems Inc. (Savant), has acquired the lighting business from none other than the mighty GE. Terms of the transaction were not released, but the Wall Street Journal reports that “the transaction valued the unit at around $250 million, according to a person familiar with the matter.” GE has been a major lighting provider for over a hundred years.

See more on this HUGE Savant & GE deal…

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Integrators Rejoice! Peace Chimes are Ringing – Crestron & Lutron are Working Together

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Lutron and Crestron are now working together

OK…I don’t want to overstate this, but over the last few years, integration industry giants Crestron and Lutron have been…shall we say…a little competitive with each other. Maybe not directly so, but certainly there have been skirmishes over several lines of products. Over time, the two companies’ line extensions have been progressively encroaching more and more into each other’s territory.

Well, that’s over now, as Creston announced last week that it has forged “an alliance” with Lutron – integrating several of the lighting company’s products into the Crestron Home ecosystem. Dealers who sell both brands are undoubtedly rejoicing – Hallelujah! Peace has come!

Read more on the Crestron & Lutron alliance…

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Sound United and HTSA Partner to Expand Market Availability of Top Audio Brands

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Sound United logo

Sound United LLC, the parent company to brands such as Denon, Marantz, Polk Audio, Definitive Technology, Classé, and Boston Acoustics, announced on Tuesday that they have joined forces with Home Technology Specialists of America (HTSA), a leading trade consortium of custom integration dealers. This new partnership will expand availability of some of the top specialty audio brands throughout North America, thanks to HTSA’s extensive network of top dealers.

See more on this Sound United and HTSA partnership…

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After Nearly 18 Years, SVP & GM Doug Cole Leaves Universal Remote Control

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Doug Cole, former SVP and GM of Universal Remote Control URC

For several days now, multiple sources have reached out to Strata-gee to report that Doug Cole, Senior Vice President and General Manager of Universal Remote Control – better known as URC – has left the company. I have confirmed his exit, a decision that marks the end of a long career leading the organization’s sales and marketing efforts.

See more on Cole’s exit from Universal Remote Control…

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