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MQA Reveals New Partners, Products & Music at 2019 CEDIA Expo

September 5, 2019 by Ted 1 Comment

MQA logo

MQA, a leading provider of technology that helps deliver music that is authenticated to be master recording quality but with a small enough file structure that can be easily streamed or downloaded, announced today new partners, products and music in time for the 2019 CEDIA Expo show in Denver, CO next week. Visitors to their booth at CEDIA can expect to see the new products and audition the new music.

See more on MQA’s show plans…

[Read more…] about MQA Reveals New Partners, Products & Music at 2019 CEDIA Expo

Filed Under: Associations, Brands, Manufacturers, Shows & Events, Technology Tagged With: CEDIA, CEDIA Expo, Master Quality Authenticated, MQA

EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

September 5, 2019 by Ted Leave a Comment

Insiders & Participants Share Their Perspective

“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.

But to me, it was much more than that.

The inside story on the Sonance rebranding…

[Read more…] about EXCLUSIVE: A Rare Behind-the-Scenes Look at the Sonance Rebranding Decision

Filed Under: Brands, Management, Manufacturers, Marketing, People, Strategy Tagged With: Ari Supran, branding, brands, Dana Innovations, design, Jason Sloan, Ken Rabe, Liz Birch, logo, Sonance

EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

September 3, 2019 by Ted 3 Comments

BREAKING NEWS

Dana Innovations at CEDIA 2017

San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.

Strata-gee exclusive

The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.

What the heck is Dana Innovations, er, Sonance doing?…

[Read more…] about EXCLUSIVE: Dana Innovations Launches Major Rebranding Effort; Sonance Reasserted

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: branding, design, iPort, iPort by Sonance, logo, Sonance

AudioControl to Unveil the Most New Products Ever at 2019 CEDIA Expo

August 29, 2019 by Ted 1 Comment

AudioControl Concert XR-8

AudioControl said today they will introduce the greatest number of new products they have ever launched at a show at the upcoming 2019 CEDIA Expo taking place next month in Denver, CO. A specialty electronics supplier of high-performance residential, automotive, and commercial products, the company will show all-new home theater products, 70-volt amplifiers, and more.

See more on AudioControl’s new products at CEDIA Expo…

[Read more…] about AudioControl to Unveil the Most New Products Ever at 2019 CEDIA Expo

Filed Under: Associations, Brands, Manufacturers, News, Products, Shows & Events Tagged With: AudioControl, CEDIA Expo, home theater, subwoofer amplifier, surround sound

Dirac Launches Live Bass Management at CEDIA Expo 2019

August 23, 2019 by Ted Leave a Comment

Dirac Live Bass Management logo

Dirac, a fast growing provider of room acoustics management software, announced today that it will launch Dirac Live Bass Management at next month’s CEDIA Expo 2019. Industry attendees at Expo can see the new system in Booth #3235 in the Colorado Convention Center.

What’s the big deal about Dirac Live Bass Management? Read on…

[Read more…] about Dirac Launches Live Bass Management at CEDIA Expo 2019

Filed Under: Brands, Products Tagged With: Dirac, DIRAC Live, Dirac LIve Bass Management

New, Larger SnapAV: The One-Stop Shop of Smart Home

August 16, 2019 by Ted Leave a Comment

Strata-gee Interviews SnapAV’s John Heyman & Charlie Kindel

The industry is still adjusting to the new normal of SnapAV combining with Control4…even as it continues to gobble up more local distributors and talk about their e-commerce prowess. It can get a little confusing. Is SnapAV a manufacturer? An e-commerce play? A local distributor? Or are they attempting to be all of the above?

I spoke with SnapAV’s John Heyman and Charlie Kindel to try and help our readers sort this all out. It’s certainly a new world out there…but just what planet are we on?

See what I learned from these top SnapAV execs…

[Read more…] about New, Larger SnapAV: The One-Stop Shop of Smart Home

Filed Under: Brands, Management, Manufacturers, People, Strategy Tagged With: Charlie Kindel, Control4, John Heyman, SnapAV

Inside Crestron’s Amazing Research Center

August 8, 2019 by Ted Leave a Comment

It’s Like Disneyland for Geeks

Crestron's remarkable Research Center
[Click to enlarge]

Sometimes, I’m amazed at what I’m able to pull off. A year or so ago, John Clancy, Crestron Vice President of Residential, invited me to tour Crestron, a place I’ve heard much about but have never seen. OK…it was at a tradeshow cocktail party and John may have been drinking…but I immediately jumped at the opportunity. Just a few weeks ago, that visit finally happened and Crestron – much to their credit – granted me unlimited access to whatever I wanted to see…and photograph.

Go inside the amazing Crestron Research Center with Strata-gee…

[Read more…] about Inside Crestron’s Amazing Research Center

Filed Under: Brands, Manufacturers, Research, Technology

Amazon to Kill the Dash Button

August 7, 2019 by Ted Leave a Comment

Photo of Amazon Dash button to order Tide laundry detergent

Amazon has announced that the end-of-life for its Dash button is rapidly approaching. If you’ve been dying to try it, better move quick – Amazon will completely disable the system just three short weeks from now on August 31st.

What went wrong with Dash? Read on…

[Read more…] about Amazon to Kill the Dash Button

Filed Under: Brands, Retailers Tagged With: Alexa, Amazon, Dash button, Echo Show

Josh.ai & Sonance Partner with Amp Integrations & TRUFIG Mount

August 6, 2019 by Ted Leave a Comment

TRUFIG mount for Josh Micro
New TRUFIG mount for Josh Micro

Josh.ai announced today that they have a new multilevel partnership with Sonance that includes new integrations with Sonance amplifiers and a new TRUFIG flush mount for the Josh Micro device. The company says this new partnership allows their technology “to seamlessly fit into any architectural aesthetic.”

See more on the Josh.ai & Sonance alliance…

[Read more…] about Josh.ai & Sonance Partner with Amp Integrations & TRUFIG Mount

Filed Under: Brands, Products Tagged With: Josh Micro, Josh.ai, Sonance, Trufig, voice command, voice control

Sonos/IKEA Partnership Delivers SYMFONISK Lamp Speaker & Shelf Speaker

August 2, 2019 by Ted Leave a Comment

Symfonisk table lamp/speaker combo unit from IKEA and Sonos
IKEA and Sonos want homeowners to both see and hear the light [Click to enlarge]

Formally announced back in April, Sonos has collaborated with IKEA on a line of products for which it has great expectations. The first products of this collaboration – a table lamp with speaker built-in, and a thin bookshelf speaker that sits on a shelf and LOOKS LIKE a book…are finally now available. Will IKEA fans turn out in droves to buy these new models?

See the Sonos lamp & shelf speaker at IKEA…

[Read more…] about Sonos/IKEA Partnership Delivers SYMFONISK Lamp Speaker & Shelf Speaker

Filed Under: Brands, News, Products, Retailers Tagged With: Sonos, Symfonisk

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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