Transformative Engineering, an innovative black box solutions provider, announced today it has been awarded a DPL Labs Seal of Approval for its model HLE-4K, an HDMI 2.0 extender. The company says this is the second Seal of Approval its products have been awarded by DPL Labs, a testing and certification organization.
Brands
SnapAV Launches Scalable Media over IP Solution
SnapAV, the unique national manufacturer/distributor of custom integration products based in North Carolina, announced on Tuesday that it has launched a media over IP solution designed to offer a uncommon combination of tremendous flexibility along with simplicity. Part of their Binary line, this 900 Series Media over IP solution delivers 4K UHD content with HDR support from any number of sources to any number of displays.
See more on SnapAVs new MoIP solution… [Read more…] about SnapAV Launches Scalable Media over IP Solution
Gibson Investment Gone, Onkyo Sells Off European Operations
In Restructuring, Company Scales Back to ‘Core Competencies’
All the way back in 2012, Onkyo Corp. and Gibson Guitar Corp. came together to partner in what both hoped would become an entity where the whole was greater than the sum of the parts. Just months after their announcement, Onkyo forged ties to another Japanese audio brand, Teac/Tascam – just as Gibson stepped in to buy a majority share of them…and the combined entity began to grow.
Little did they know that just six short years later, Gibson, the investor in Onkyo, would implode into bankruptcy – forced to extricate itself from its Onkyo aspirations. Onkyo was hit as well, losing its Gibson investment – forcing them to reassess their direction. We now learn that Onkyo has sold off its entire European operations to an accessory distributor known as Aqipa GmbH.
See more on this surprising announcement by Onkyo… [Read more…] about Gibson Investment Gone, Onkyo Sells Off European Operations
The Buzz About B’z T
In another example of a practical application of Internet of Things (IoT) technology, at CE Week last week the company B’z T showed a line of children’s clothing with hidden sensors that make your kids truly trackable – in fact they call them “Trackable Ts.” Offering a wide range of styles, colors, and designs, the company has already seen its products picked up by Amazon and other dealers, creating a bit of a buzz.
See more on what I learned about B’z T… [Read more…] about The Buzz About B’z T
NY Times Tech Reporter: Cryptocurrency ‘Scams are Everywhere Online’

We did NOT say that Monster Money was a scam in our article. We DID say that cryptocurrencies are risky, risky investments to be approached with caution. The prevalence of several large scams in the supposedly safe world of blockchain and cryptocurrencies serve as a stark reminder of this need for extreme caution when investing in something new.
See more on this cryptocurrency cautionary tale in today’s Times… [Read more…] about NY Times Tech Reporter: Cryptocurrency ‘Scams are Everywhere Online’
Is Monster Money a Massive Mistake?
Earlier this month, news broke – erupted really – that Noel Lee and Monster Products had filed a Form S-1 with the U.S. Securities and Exchange Commission to launch an ICO or initial coin offering. Their plan is to mint a new cryptocurrency called Monster Money, with an initial authorization of 500,000,000 Monster Money Tokens, of which, 300,000,000 will be offered to investors at a dollar each. This move, which seems out of the blue, caused a lot of speculation as to just what is going on at Monster – is this desperation…chutzpah…or something even darker?
Initially, Strata-gee was just going to let this story pass by. However, so many readers reached out asking for our perspective on the story that it was impossible to ignore it any longer. See our take below…
Is Monster Money a major opportunity…or a massive mistake?…
Painting the Gibson Bankruptcy by the Numbers
We have been closely following – first Gibson Guitar and then Gibson Brands – from their decision in 2012 to shoot for the stars by using OPM (other people’s money) to make highly leveraged…and highly questionable…acquisitions of various consumer electronics brands (a category in which the CEO and his team had no experience) to their recent 2018 bankruptcy. Gibson was trying to diversify their musical instrument business into something that now former CEO Henry Juszkiewicz called a music lifestyle brand. Instead, they wound up in bankruptcy.
Let’s look at what some of the numbers in the Gibson filings reveal… [Read more…] about Painting the Gibson Bankruptcy by the Numbers
Who Launched New Experience Centers Yesterday?
Yesterday, a major manufacturer who is very influential in the industry announced it was launching a series of “Experience Centers” across the country to help promote its brand. Perhaps you think I’m referring to Control4, who did announce such a program yesterday in partnership with 140 integrators around the country. But no, I’m referring to Amazon.com, who has partnered with one of the largest home builders in this country – Lennar – to build Amazon Experience Centers all around the U.S.
See more on this Amazon and Lennar program… [Read more…] about Who Launched New Experience Centers Yesterday?
Best Buy Rebranding Reverses Historic Course
Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an entirely new store concept known as “Concept II.” Concept II was a reinvention of their formerly more traditional superstore design to a new warehouse style discount store designed to deliver the “Best Buy” on all things tech. This new branding change is to such a significant degree that even Advertising Age Magazine (AdAge) devoted significant space to an analysis of it.
See more on this surprising reversal of the genesis of Best Buy’s founding concept… [Read more…] about Best Buy Rebranding Reverses Historic Course
Amazon Echo Market Share is Slipping
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.