In another example of a practical application of Internet of Things (IoT) technology, at CE Week last week the company B’z T showed a line of children’s clothing with hidden sensors that make your kids truly trackable – in fact they call them “Trackable Ts.” Offering a wide range of styles, colors, and designs, the company has already seen its products picked up by Amazon and other dealers, creating a bit of a buzz.
Brands
NY Times Tech Reporter: Cryptocurrency ‘Scams are Everywhere Online’
We did NOT say that Monster Money was a scam in our article. We DID say that cryptocurrencies are risky, risky investments to be approached with caution. The prevalence of several large scams in the supposedly safe world of blockchain and cryptocurrencies serve as a stark reminder of this need for extreme caution when investing in something new.
See more on this cryptocurrency cautionary tale in today’s Times… [Read more…] about NY Times Tech Reporter: Cryptocurrency ‘Scams are Everywhere Online’
Is Monster Money a Massive Mistake?
Earlier this month, news broke – erupted really – that Noel Lee and Monster Products had filed a Form S-1 with the U.S. Securities and Exchange Commission to launch an ICO or initial coin offering. Their plan is to mint a new cryptocurrency called Monster Money, with an initial authorization of 500,000,000 Monster Money Tokens, of which, 300,000,000 will be offered to investors at a dollar each. This move, which seems out of the blue, caused a lot of speculation as to just what is going on at Monster – is this desperation…chutzpah…or something even darker?
Initially, Strata-gee was just going to let this story pass by. However, so many readers reached out asking for our perspective on the story that it was impossible to ignore it any longer. See our take below…
Is Monster Money a major opportunity…or a massive mistake?…
Painting the Gibson Bankruptcy by the Numbers
We have been closely following – first Gibson Guitar and then Gibson Brands – from their decision in 2012 to shoot for the stars by using OPM (other people’s money) to make highly leveraged…and highly questionable…acquisitions of various consumer electronics brands (a category in which the CEO and his team had no experience) to their recent 2018 bankruptcy. Gibson was trying to diversify their musical instrument business into something that now former CEO Henry Juszkiewicz called a music lifestyle brand. Instead, they wound up in bankruptcy.
Let’s look at what some of the numbers in the Gibson filings reveal… [Read more…] about Painting the Gibson Bankruptcy by the Numbers
Who Launched New Experience Centers Yesterday?
Yesterday, a major manufacturer who is very influential in the industry announced it was launching a series of “Experience Centers” across the country to help promote its brand. Perhaps you think I’m referring to Control4, who did announce such a program yesterday in partnership with 140 integrators around the country. But no, I’m referring to Amazon.com, who has partnered with one of the largest home builders in this country – Lennar – to build Amazon Experience Centers all around the U.S.
See more on this Amazon and Lennar program… [Read more…] about Who Launched New Experience Centers Yesterday?
Best Buy Rebranding Reverses Historic Course
Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an entirely new store concept known as “Concept II.” Concept II was a reinvention of their formerly more traditional superstore design to a new warehouse style discount store designed to deliver the “Best Buy” on all things tech. This new branding change is to such a significant degree that even Advertising Age Magazine (AdAge) devoted significant space to an analysis of it.
See more on this surprising reversal of the genesis of Best Buy’s founding concept… [Read more…] about Best Buy Rebranding Reverses Historic Course
Amazon Echo Market Share is Slipping
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.
See more on this early but meaningful research on Amazon’s declining share… [Read more…] about Amazon Echo Market Share is Slipping
Docs Show Gibson Bankruptcy Bigger Than You Think
Founded in 1894, it is a mark of their long-term brand success that Gibson has become such a large and far-flung international organization. In a cursory review of documents submitted to the court as part of their bankruptcy filing shows, legendary performers such as Muddy Waters, BB King, Elvis Presley, Pete Townsend, Keith Richards, Duane Allman, Elvis Costello, Lenny Kravitz, Slash, Dave Grohl, Joe Bonamassa all used various Gibson products that, in some cases, became a signature of that performer. And yes, the bankruptcy filing promotes these iconic names.
But from these Gibson filings, we’ve learned so much more… [Read more…] about Docs Show Gibson Bankruptcy Bigger Than You Think
Gibson Brands Files for Bankruptcy
BREAKING NEWS
Filing Pre-Negotiated with Bondholders, CEO & Pres Stay thru Transition
Gibson Brands Inc. announced today that it has filed for bankruptcy under Chapter 11 of the U.S. Bankruptcy Code. Chapter 11 denotes the company plans a reorganization and the company says it has reached an agreement with certain existing bondholders called a “Restructuring Support Agreement.” This agreement is with holders of more than 69.0% of the debt due in 2018
See more on this anticipated development… [Read more…] about Gibson Brands Files for Bankruptcy
Amazon’s Latest Secret Project Could Change Our World
Can Amazon Scoop the Industry a Second Time?
Amazon has a super secret project that just might change the world…again. I have long said that the brilliance of Amazon’s Alexa-based Echo and Dot devices comes from their realization that voice control belonged in the home. While Apple (Siri) and Google (OK Google) digital voice assistants in the past were viewed predominantly as a hands-free voice assist for when you’re driving – Amazon took a different route…right into the American living room. Brilliant, and now Google and Apple are playing “catch up.”
Now we learn that there’s a new project in Amazon’s secretive Lab126 that could once again change our world.
