In a new report from research firm Visible Measures and reported on by eMarketer, views of branded videos in the fourth quarter last year jumped an impressive 50% in the year-over-year (YoY) period and an even more impressive 60% as compared with third quarter results. In looking over the report, we couldn’t help but notice that the industry that earned the greatest share of this dramatic growth was electronics.
Brands
Toshiba Leaps Into the Aging-in-Place Market via Partnership with GrandCare Systems
Toshiba Digital Products Division announced today that it has formed a strategic alliance with GrandCare Systems – a well-known company specializing in digital aging-in-place products, sensors, and solutions. According to Toshiba, GrandCare’s telehealth and communications capabilities will now be delivered via “secure, high-performance Toshiba devices.”
See more on this interesting diversification by Toshiba… [Read more…] about Toshiba Leaps Into the Aging-in-Place Market via Partnership with GrandCare Systems
Best Buy Licenses Sharp Brand Name for Smaller, Cheaper TVs Sourced from OEM Suppliers
In a report out of Japan last week, the Nikkei says that Sharp Corp. has reached a deal with Best Buy that will allow the retailer to license the Sharp brand name to be used on TVs made by OEM manufacturers for smaller and less expensive TVs. Sharp will continue to retain the brand for larger-sized sets (i.e. >50-inches), while Best Buy will have their OEM suppliers make Sharp-branded sets in smaller sizes.
Then move could be risky, potentially causing a conflict between the lower quality smaller sets and the higher quality larger sets…each bearing the Sharp brand.
See more on this move designed to bring in a royalty stream with no cost of inventory… [Read more…] about Best Buy Licenses Sharp Brand Name for Smaller, Cheaper TVs Sourced from OEM Suppliers
New Marketing VP for Core Brands Zeros in on a Key Problem
Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of Joe Roberts as its new head of marketing, replacing Paul Starkey. Two weeks later, Roberts headed to his first CEDIA ready to jump in feet first and reassure dealers of the company’s direction…and learn all about any concerns that they felt the company needed to address.
Boy…did he get an earful… [Read more…] about New Marketing VP for Core Brands Zeros in on a Key Problem
Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team
BREAKING NEWS
Today we learned that Core Brands has taken steps to reorganize their product marketing teams with moves both to bring in new executives – and to move two prominent executives out. Mitch Witten, former Core Brands Director of Audio, and Mark Weisenberg, Business Development, are both out of the company effective immediately.
See who is newly joining the company, or has been promoted into new roles… [Read more…] about Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team
The DaVinci Group Promotes Jeff Francisco to President as Part of Sales Team Expansion
The DaVinci Group, Inc., a young but rapidly growing manufacturer of custom integration products, announced today at the 2014 ISE show that Jeff Francisco has been named President of the company. Francisco has been the company’s Vice President of Sales for most of the last year.
According to the company, this announcement is part of an overall expansion of its executive team, as the company seeks to build up its infrastructure to better address its rapid growth.
Learn more about this appointment…and why the company needed to take this step now… [Read more…] about The DaVinci Group Promotes Jeff Francisco to President as Part of Sales Team Expansion
Aim High Audio Announces Southeast Dealer Show & Florida Expansion
Aim High Audio Sales and Distribution announced that they will hold a major dealer event for custom integrators throughout the Southeast in Atlanta, GA called The 2nd Annual Big Show. This Big Show is scheduled to take place March 25 & 26 at the Atlanta Marriott Northwest in Atlanta and will present displays from the company’s significant line of brands, as well as special speakers and presentations.
The company also announced that it has expanded its coverage in Florida with two industry veterans joining the organization.
See more about the Big Show & Aim High Audio’s Florida expansion… [Read more…] about Aim High Audio Announces Southeast Dealer Show & Florida Expansion
Social Media’s Buzzing about Savant Systems’ New CEO
Savant Systems, LLC announced on Tuesday that it has hired William J. Lynch as its new CEO. Who is Lynch, you ask? He is the ex-Barnes & Noble CEO who left there in the middle of last year. The Savant announcement surprised many as, on paper, Lynch looks like an unlikely candidate for the role.
Since the announcement, social media has buzzed about this appointment. See more… [Read more…] about Social Media’s Buzzing about Savant Systems’ New CEO
Sign of the Times: App Makers Snapchat, Shutterfly & Yelp Join CEA
In an announcement that reflects the changing nature of the tech industry, the Consumer Electronics Association (CEA) announced today that app makers Snapchat, Shutterfly, and Yelp have joined the trade organization. App makers had a prominent visibility at the most recent Consumer Electronics Show and this announcement shows how software continues to make a big impact on hardware.
See what the CEA had to say about this addition to its ranks… [Read more…] about Sign of the Times: App Makers Snapchat, Shutterfly & Yelp Join CEA
JVC Kenwood Launches 1st Initiative in New, More Commercial Business Strategy
Just one day after we reported that JVC Kenwood was turning away from the Consumer Electronics business and choosing to instead pursue more commercial enterprises – the company announces its first major partnership in this new operating model. The company has partnered with Europe’s Airbus Defence and Space in a major new initiative to develop a public safety wireless broadband technology for the North American and European markets.
