Specialty cable manufacturer Wireworld Cable of Fort Lauderdale, FL launched a new high-performance line of cables called Series 7 this week at CES 2013 in Las Vegas, NV. An upscale high-performance line, Series 7 boasts a couple of major new technological innovations that the company says offer a real and noticeable upgrade in performance.
Brands
AVWeek Features strata-GEE.com Post on Nortek Consolidation
AVWeek, a regular podcast produced by AVNation that sums up the top stories in Audio/Video for the week, featured a post by strata-GEE.com in their November 23rd podcast (published November 26) titled “Episode 67 Canadian Quarters.” The podcast – which features a 55-minute topical discussion by AV-industry luminaries Dawn Meade (Net-AV), George Tucker (World Stage), and Matt Scott (Omega Audio Video) – included a segment based on our post about the recent Nortek consolidation and creation of their new ProAV Group.
See what these A/V pros thought about the strata-GEE.com post…and about Nortek’s consolidation… [Read more…] about AVWeek Features strata-GEE.com Post on Nortek Consolidation
Nortek Consolidation Continues; Creates New ‘ProAV Group’
BREAKING NEWS
Nortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” group, the ProAV Group combines Gefen, TVOne, and Magenta Research into one consolidated group.
See more on this latest round of Nortek consolidation… [Read more…] about Nortek Consolidation Continues; Creates New ‘ProAV Group’
Onkyo Forges Global ‘Strategic Collaboration’ with Imagination Technologies Group
Out of Tokyo, Japan this past Monday came word of a new global strategic collaboration between Onkyo Corporation, U.K.-based Imagination Technologies Group, and Imagination’s consumer division known as Pure. A global technology creator, Imagination Technologies Group largely focuses on multimedia, cloud, mobile, and connected audio technologies – often licensed to major consumer brands as part of their product offerings.
See more on this technology agreement…and what it portends for future Onkyo products… [Read more…] about Onkyo Forges Global ‘Strategic Collaboration’ with Imagination Technologies Group
In Search of Beats Replacement, Monster Turns to…Tumi?
The best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with me. So it caught my attention today scanning the news wire services when I saw a press release that Monster (formerly Monster Cable) was partnering with Tumi to launch a new headphone – called the Tumi x Monster – based on their existing Inspirations model.
Not exactly an intuitive choice…Monster has their reasons for partnering with the luxury travel brand… [Read more…] about In Search of Beats Replacement, Monster Turns to…Tumi?
EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview
The 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek company who felt the need to tell me – in compelling and direct terms – what he thought of strata-GEE.com’s coverage of the Core Brands consolidation. (Hint: he didn’t like it.) After a few minutes of somewhat hot-under-the-collar conversation, things cooled off a bit and he offered to get me together with the Core Brands management to clarify the situation.
Now we’re getting somewhere… [Read more…] about EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview
Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization
This Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands which will further consolidate and control a total of ten of the company’s A/V brands in their Technology Solutions Segment (TECH).
The brands affected by this consolidation include Aton, BlueBOLT, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech. Core Brands will be based at offices in Petaluma, CA; Calrsbad, CA; Riverside, CA; and Marblehead, MA.
Aren’t 10 brands under one roof really just a new conglomerate?…
[Read more…] about Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization
7 Lessons on Marketing Strategy from My Day with the Cake Boss
Two weekends ago, we celebrated my wife’s birthday. For the last few years, one of the things she most wanted for her birthday was a birthday cake. Not just any cake, mind you, but a cake made by Buddy Valastro – TLC’s Cake Boss. This is not as simple of a request as it sounds and for the last couple of years, I couldn’t fit it into my schedule to make it happen.
This year, I made it happen – and learned something about marketing strategy from the Cake Boss… [Read more…] about 7 Lessons on Marketing Strategy from My Day with the Cake Boss
Nortek Financial Results Show That, Despite Best Efforts, TECH Remains Troubled
At the end of last week, Nortek, Inc. reported their financial results for the fiscal second quarter and first half. While at first blush the overall numbers look good – sales up 9% in Q2 and 8% in 1st Half and returning to profitability for both periods – digging deeper shows that their technology business unit (TECH) and residential ventilation business unit (RESV) are not yet participating in the company’s turnaround. Given the significant amount of restructuring of their TECH segment, this result is troubling. [Read more…] about Nortek Financial Results Show That, Despite Best Efforts, TECH Remains Troubled
Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?
AudioXperts
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
