Strategy in TECH...
The amount of activity coming out of the Nationwide Marketing Group is pretty mind-blowing with a lot of moving pieces as its multiple operating divisions are each executing on its part of the overall organization’s “Drive to 1,000” member growth program. Today, Nationwide announced that its newest venture, the Ellipsys Commercial Technology Group, has added two more “founding vendor partners,” both well-known and highly valued brands within the commercial community.
Azione Unlimited, a leading buying group of custom integrators that calls itself the Smart Home Association, has for years been recognized as a leading provider of compelling education and knowledge sharing for its member companies. Now, the organization announces a reinvention of the education process that they call the Dynamic Education Ecosystem.
Nationwide Marketing Group’s Oasys Residential Technology Group division reported this week that its membership has grown “over 100%” in 2023, a remarkable achievement in a relatively short period of time. It also propels the overall organization towards its publicly stated goal of achieving a total of at least 1,000 custom integration members across its three brands as part of its “Drive to 1,000,” first announced in March this year.
Next Level Distribution is reportedly planning to shut down operations after it completes the liquidation of its existing inventory, according to multiple reports. The multi-location distributor/fulfillment house of major brands of automotive and residential electronics was founded in 1993, first under the name of Audio America. In 2020 it changed its name to Next Level Distribution.
Ellipsys Commercial Technology Group, part of the Nationwide Marketing Group family of dealer buying groups, announced ahead of CEDIA Expo 2023 that it has sealed a big deal with industry leader Sonance as a founding vendor partner for the new group. The news will surely provide a big boost to the young, rapidly growing, commercial integrator buying group.
At the end of July, CEDIA announced that it would be holding a new kind of event called the CEDIA Symposium on the day before the CEDIA Expo 2023 opens. The association is all-in on AI apparently, and this symposium is all about AI in custom integration. The announcement promises it will offer “an engaging afternoon of thought-provoking discussions led by industry visionaries, AI experts, top integrators, and manufacturers.”
From the very beginning, there were, in my eyes, troubling elements to this initiative. Little did I know what was to come – that CEDIA would choose to bar the news media from its CEDIA Symposium
Nationwide Marketing Group (NMG) announced today that it has reestablished its home entertainment program with LG Electronics USA. As a result of this reconnection, NMG’s membership, including independent retailers and custom integrators, have access to a wide range of LG’s TV, audio and video products.
Masimo Consumer, part of Masimo Corp (Nasdaq: MASI), announced today that it has formed a partnership with Oasys Residential Technology Group, a buying group of residential technology integrators that is part of the Nationwide Marketing Group. Formerly known as HTSN, the rebranded and rechartered Oasys Residential Technology Group recently held its inaugural launch event in May in Nashville with Strata-gee in attendance.
Nationwide Marketing Group announced on Wednesday the launch of a new buying group targeted at the commercial integration channel called Ellipsys. Part of its strategy to build its overall membership organization to 1,000 members, Ellipsys actually made its debut, sort of a soft launch, last week at InfoComm in Orlando.
Nationwide Marketing Group announced this week that it is opening up registration for its upcoming PrimeTime event, scheduled to take place in Nashville, TN from August 13-16. While this is the 61st edition of PrimeTime, and it is the fourth time the event has taken place in Nashville, aka Music City, it is the first time the event will take center stage at the Music City Convention Center in the very heart of a vibrant and active downtown Nashville.
