Strategy in TECH...
In an new study on consumer attitudes about smart home technology, we find some interesting insights. Some seem logical…while others are a bit of a surprise. We were surprised to find out that more than half of all Americans feel that having a smart home is at least somewhat important to them. And 21% – more than one in five Americans – said having a smart home is very or fairly important to them.
Imagine for a moment that you won the lottery, or gained an inheritance, of a substantial amount of money…say, $100,000. How would you spend it? That was the intriguing question pollster Harris Interactive asked an online panel of U.S. Internet users. Would they buy a new car? Would they remodel their home to add a home theater? Would they buy a nice present for their spouse? Would they donate some or all of it to charity?
Just about every dealer and integrator (and manufacturer, for that matter) is acutely aware of how popular streaming music is with their clients/customers. Now, new industry statistics, reported on by market researcher eMarketer, provides a dramatic indicator of just how popular streaming music has become. And it is likely much more popular than you could imagine.
The Conference Board released today its closely watched Consumer Confidence Index – a monthly reading on the sentiment of consumers about the economy. The reading for the month of November at 70.4 fell slightly from the October reading of 72.4. October, however, had fallen sharply from the September and the current reading is the lowest since April.
Granite countertops – at one time considered an amenity – are now considered a standard option for most folks building new homes. Now, Bloomberg is reporting that the next granite countertops – is solar panels.
How hot are solar panels? According to the Solar Energy Industries Association, demand for systems that generate electricity at home will jump 56 percent nationwide this year. In fact, two communities in California have passed legislation mandating solar panels in all new construction.
CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.
The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker manufacturer Dali and Australian distributor Amber Technology who markets a line of speakers called Accent Digital.
MyMove.com, a website and blog dedicated to any and all issues surrounding a homeowner’s moving, this week posted an article on home automation that featured three industry experts – Delia Hansen, Marketing Solutions Manager at Crestron; Michael Braithwaite, Chief Strategy Officer for ClearOne, manufacturer of the NetStream DigiLinx home control system; and Strata-gee.com’s very own Ted Green. Written by Dawn Allcot – principal of Allcot Media, the post was titled Whole-Home Automation: Convenience, Savings and Sustainability.
Reuters/Ipsos published a new poll seeking to answer the question of how holiday shoppers are progressing with their gift buying. After all, there’s less than 20 days left until Christmas – surely shoppers took advantage of the early Black Friday specials to get all of their gift shopping done at great prices…right?
Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to digital media such as websites, email marketing, paid search marketing, social media marketing, and more.
