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Houzz Smart Home Study Results Offer Some Surprises

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Houzz title slideSecurity & Thermostats are Top Smart Home Priorities

Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.

See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises

New Research: Netflix is the #1 Choice for TV Viewing

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Baby Boomers Finally Hop on the Streaming Bandwagon

E-Poll logoIn a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for the first time, this result is true for all age demographics – with Baby Boomers the last to join the party.

See more on this interesting trend in consumer preferences… [Read more…] about New Research: Netflix is the #1 Choice for TV Viewing

Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

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eMarketer logoThere is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All you have to do is ask Alexa.

But before Alexa, we had Siri and other voice-controlled assistants, mostly associated with our favorite smartphone. But are consumers enamored with using voice-controlled assistants? A new study from marketing company 451 Research suggests that we don’t.

See more on smartphone users embrace of voice-controlled assistants… [Read more…] about Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

Streaming TV to Hit Tipping Point in 2016

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Eye-Popping Numbers Point to Huge Shift in Consumer Preferences

Graphic of digital TVMuch like the amazing growth in music streaming over the last few years, streaming TV has also seen an explosion in the number of users as well. This growth has been fueled in large part by the growing popularity of both original programming and the replay of popular shows on Netflix, Hulu, and Amazon. Now new research data predicts that in 2016 streaming TV will reach the tipping point – more than half of all Americans will watch TV programming from streaming video services.

See more on this amazing milestone… [Read more…] about Streaming TV to Hit Tipping Point in 2016

Pay TV Systems Slammed in Q2; Lose Almost Half Million Subscribers

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eMarketer logoNew studies show pay TV providers saw a large and significant decline in the number of subscribers in the second quarter of this year, losing more than 470,000 subscribers – almost a half million – during the quarter. It was their worst quarterly performance ever and indicates a growing, troubling trend.

See more on this new research and see why cable content providers aren’t faring much better… [Read more…] about Pay TV Systems Slammed in Q2; Lose Almost Half Million Subscribers

Dramatic Changes in Features New Home Buyers Want (Like Tech)

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Outdoor Kitchens & Media Rooms are Out, Walk-in Closets & Programmable Thermostats are In

NAHB LogoThe National Association of Home Builders has completed a comprehensive survey of home builders to learn what features home buyers are asking for in homes being built today. The survey, which the association conducts every year, showed a huge shift in priorities this year and reflects a fundamental shift in consumer preferences – a shift that will also impact the custom integration industry.

See what features are desired & shunned and what it means for us in tech… [Read more…] about Dramatic Changes in Features New Home Buyers Want (Like Tech)

Hey Retailers – Forget the Millennials, Follow the Money

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Forrester Research logoNew data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.

See the interesting results from this new research on buyer trends… [Read more…] about Hey Retailers – Forget the Millennials, Follow the Money

New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020

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MarketsandMarkets logoNew market research on the smart home market says the global consumer market will grow to be valued at around $58.7 billion by 2020. Market researcher MarketsandMarkets predicts that recent developments in the channel will fuel a 17% compound annual growth rate (CAGR) between 2015 to 2020 leading to the creation of a significant consumer market.

See more on this new research…What ‘new developments’ are they referring to?… [Read more…] about New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020

Here Are Affluents’ Holiday Shopping Plans

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eMarketer logoIf you are like many of our readers, you are either a custom integrator or specialty AV retailer who serve the Affluent ($75,000 per year income and up) market. Two new pieces of market research provide colorful illumination of the holiday shopping plans of Affluents for this coming holiday season.

And the results of this research may give you pause… [Read more…] about Here Are Affluents’ Holiday Shopping Plans

‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers

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GfK Survey Cover ImageNew data from GfK’s annual FutureBuy survey of shoppers shows a dramatic turn in the effect of “showrooming” (shoppers looking at/picking items in stores, then buying them online) with a decided edge going to brick-and-mortar retailers. The survey tracks omni-channel shoppers – both those engaged in showrooming and those that conduct “webrooming” (shopping an item online, but then buying it in a retail store) – in 17 countries and across 15 product segments…including consumer electronics.

See the surprising results showing a significant swing in favor of retailers… [Read more…] about ‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers