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You are here: Home / Archives for Consumer Trends

Consumer Trends

New Research Quantifies Impact of ‘Showrooming’

October 17, 2012 by Ted Leave a Comment

Harris Interactive LogoNew research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet to look up lower prices on items they see in the retail showroom to purchase later from an online merchant.

According to the survey, more than 43% of smartphone and tablet owning consumers admit to showrooming. This figure, alarmingly close to 50%, is likely to be much higher than many industry observers would have expected.

But the survey didn’t stop there… [Read more…] about New Research Quantifies Impact of ‘Showrooming’

Filed Under: Consumer Trends, Industry Trends, News, Research, Retailers, Survey, Tech Trends Tagged With: consumers, CouponCabin.com, Harris Interactive, showrooming, smartphone, tablet

Japan Moves to Set Worldwide Standard for Residential Energy Storage

October 4, 2012 by Ted Leave a Comment

Photo of Joe Piccirilli of Rosewater Energy Group
Joe Piccirilli, Rosewater Energy Group

At last month’s CEDIA Expo in Indianapolis, we learned about – and reported on – a new venture by industry stalwart Joe Piccirilli to sell a residential energy storage hub under the Rosewater Energy Group brand. Their hub uses rechargeable batteries to store energy from the power grid, or from renewable sources (i.e. solar panels, wind turbines), or even from a back-up generator to condition the energy and power your home.

Now news comes out of Asia that Japanese industry, in conjunction with the Japanese government, is preparing a proposal for the International Electrotechnical Commission (IEC) to set international standards for the fledgling residential storage industry.

Why is Japan focusing on residential energy storage? Read below to see why… [Read more…] about Japan Moves to Set Worldwide Standard for Residential Energy Storage

Filed Under: Asian Connection, Consumer Trends, Manufacturers, News, Pivot Point, Research, Strategy, Tech Trends Tagged With: electric cars, green technology, Hitachi, IEC, International Electrotechnical Commission, Japan, Joe Piccirilli, lithium-ion, Nikkei, Oslo, Pike Research, residential energy storage, Rosewater Energy Group, solar photovoltaic panels, Toshiba

NEC & Partners Launch Program to Drive Adoption of Residential Energy Storage

October 4, 2012 by Ted Leave a Comment

Photo of NEC's residential storage unit.
NEC’s residential storage unit

It seems that a great green wave is sweeping over Japan as the government and several businesses partner to drive adoption of, and set standards for, the residential energy storage (RES) system business. In a separate post, we reported on a story out of Japan of an effort by Toshiba, Hitachi, and the Japanese government to persuade the IEC, an international standards setting commission, to set an international standard for RES systems based on their proposal.

And on the same day that this was reported, separately the NEC Corp. announced that they have partnered with Orix Corp. to roll-out a national program (in the domestic Japan market) to lease NEC residential energy storage systems to consumers. Although these systems are not new, they have struggled to grow their share of the market – largely because the systems tend to be expensive.

But that’s all about to change… [Read more…] about NEC & Partners Launch Program to Drive Adoption of Residential Energy Storage

Filed Under: Asian Connection, Consumer Trends, Manufacturers, Marketing, News, Pivot Point, Strategy, Tech Trends Tagged With: IEC, NEC, residential energy storage

Expo Keynote: TV Personality Delivers a View That’s Fun, Futurisitic and Funny

September 19, 2012 by Ted 4 Comments

Photo of Dr. Michio KakuThis year’s Keynote Presentation at the CEDIA Expo earlier this month was given by well-known physicist and television personality, Dr. Michio Kaku. Kaku is undeniably well-qualified to talk about technology…and the future. And although the official title of this keynote presentation was “The Intuitive Home of 2016,” – like all great keynote speakers, Kaku ignored that topic and spoke on one closer to his heart – the physics of the future.

And what a wild future he envisions… [Read more…] about Expo Keynote: TV Personality Delivers a View That’s Fun, Futurisitic and Funny

Filed Under: Associations, Consumer Trends, Industry Trends, Research, Tech Trends Tagged With: CEDIA Expo, Federico Bausone, Michio Kaku

Question: How Many ‘Connected’ Devices are in Your Home?

August 30, 2012 by Ted 2 Comments

Graphic of Connected Device StudyNew research released today from marketing consultant Chetan Sharma says that the typical American home has on average a total of five connected devices. A connected device is any device which is connected to the Internet via Wi-Fi, wired, or cellular networks.

Think that’s a lot? You won’t believe what else they discovered… [Read more…] about Question: How Many ‘Connected’ Devices are in Your Home?

Filed Under: Consumer Trends, News, Research, Survey, Tech Trends Tagged With: cellular, Chetan Sharma, connected device, digital photo frames, gaming consoles, households, smartphones, tablets, TVs, Wi-Fi, wired

7 Lessons on Marketing Strategy from My Day with the Cake Boss

August 30, 2012 by Ted Leave a Comment

Photo of front of Carlo's Bake ShopTwo weekends ago, we celebrated my wife’s birthday. For the last few years, one of the things she most wanted for her birthday was a birthday cake. Not just any cake, mind you, but a cake made by Buddy Valastro – TLC’s Cake Boss. This is not as simple of a request as it sounds and for the last couple of years, I couldn’t fit it into my schedule to make it happen.

This year, I made it happen – and learned something about marketing strategy from the Cake Boss… [Read more…] about 7 Lessons on Marketing Strategy from My Day with the Cake Boss

Filed Under: Brands, Consumer Trends, Marketing, Retailers, Specialty, Strategy Tagged With: Cake Boss, Carlo's Bake Shop, Hoboken

J.D. Power & Assocs. Survey Proves What We’ve Said All Along: 3D is Dead as a Sales Motivator

August 22, 2012 by Ted 3 Comments

J.D. Power and Associates LogoI know not everyone who reads this post agrees with us, and we’ve taken a fair share of criticism for our viewpoint, but we’ve been consistently skeptical of the power of 3D to drive HDTV sales. And now, after the industry spent millions (billions?) of dollars in promotion and advertising , as well as several years of intense sales effort, and probably billions of dollars in research & development – a new survey of HDTV-purchasing consumers from reputable researcher J.D. Power and Associates shows that 3D was ranked a distant last as the reason they purchased their set.

The survey held some other surprises as well… [Read more…] about J.D. Power & Assocs. Survey Proves What We’ve Said All Along: 3D is Dead as a Sales Motivator

Filed Under: Consumer Trends, Industry Trends, Manufacturers, Marketing, News, Research, Strategy Tagged With: 3D HDTV, J. D. Power and Associates, LCD, LED, LG Electronics, Panasonic, plasma, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio

SpeakerCraft Crafts a New Kind of Speaker

July 9, 2012 by Ted Leave a Comment

SpeakerCraft Protege LogoAt the CEA Line Show last month, we saw a whole spectrum of exhibitors, including: 1) Unknown brands vying to get the attention of the tech press; 2) Well-known brands showing products again that have already been announced and shown; 3) And then there were a couple of surprises – well-known companies showing entirely new products or product categories. SpeakerCraft, a well-known predominantly custom integration supplier, surprised us with a new product in a new category for them…they call it Protegé.

Call it Protegé…but don’t call it a soundbar… [Read more…] about SpeakerCraft Crafts a New Kind of Speaker

Filed Under: Associations, Consumer Trends, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Tech Trends Tagged With: Bluetooth, Protege, smartphone, soundbar, SpeakerCraft, streaming

Latest CEA Industry Data Shows Shocking Struggles, Are We Headed for a ‘Meltdown’?

July 4, 2012 by Ted Leave a Comment

CEA Line Show LogoOne of the benefits of attending the 2012 CEA Line Show in NYC is that the sponsoring trade group (Consumer Electronics Association) brings their resident economist who provides the latest market research data of where the industry is now…and where he thinks it will be at the end of the year after the holiday selling season. He’s not always right…but he is always interesting. And this year, as always, there was a mixture of good news and mostly bad news.

See the latest CEA data – much of it surprising. Do you agree with their areas of opportunity?… [Read more…] about Latest CEA Industry Data Shows Shocking Struggles, Are We Headed for a ‘Meltdown’?

Filed Under: Associations, Consumer Trends, Economic Trends, Industry Trends, Research, Tech Trends Tagged With: CEA, Consumer Electronics Association, consumer spending, Shawn DuBravac

Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%

June 12, 2012 by Ted Leave a Comment

Federal Reserve Board LogoA new report from the Federal Reserve Board shines the light on why the economic recovery is so anemic – middle income families got hit the hardest in the recent financial industry collapse in 2007-2010. And with an economy that is 70% based on consumer spending…this is troubling news for those involved in selling consumer goods and services – such as the consumer electronics industry.

[Read more…] about Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%

Filed Under: Consumer Trends, Economic Trends, News, Research Tagged With: consumer spending, consumer survey, Fed, income, middle class, net worth

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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