In a new study by market researcher Strategy Analytics, more than six thousand consumers were surveyed about which technology brands they preferred – and the results highlight what is likely a radical market repositioning for certain tech brands that have lost market share in a challenging industry environment.
Consumer Trends
JVC Kenwood to Sell System Streaming Soothing Sounds of Forests
JVC Kenwood Corp. said that next spring it will begin selling a system designed to deliver the soothing sounds of the forest streamed over the Internet in real time. The company will be involved in all aspects of the system from setting up source equipment to collect the sounds of various forests, to coordinating the delivery of the forest content across the Internet, to delivering unique speaker systems in the homes of end users with technology to receive and play the environmental sounds.
How does it work?…
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Monster’s Cable-less Future
This week at the Alliance Expo 2012 being held in Newark, NJ by Audio Associates and their vendors, Monster (formerly Monster Cable) had a large presence with a booth that stretched down one wall, across a corner, and along another wall with an impressive showing of their product line. The Monster presence included those products for which they are best known – cables and headphones, but perhaps even more impressive than that – they demonstrated some of their new wireless technologies and systems…pointing towards a wireless future. [Read more…] about Monster’s Cable-less Future
Skullcandy Turns to Eye Candy to Sell Headphones
<March 21, 2012> Expanding on the concept of what constitutes performance, Skullcandy announced today it was creating a new group of supermodel ambassadors, appropriately called their “Supermodel Crew,” starting with the 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton. Consummating a multi-year deal with Upton, Skullcandy says it will have “all-access” to the Sports Illustrated “it girl.” [Read more…] about Skullcandy Turns to Eye Candy to Sell Headphones
Wal-Mart Gets Angry…Birds, That Is
<March 21, 2012> In a unique partnership, Rovio Entertainment, Ltd., creator of the popular Angry Birds game and Wal-Mart Stores, Inc. are coming together to offer exclusive Angry Birds clothes, plush toys, and snacks that will include clues to a new version of the game launching later this week called Angry Birds Space. The partnership offers benefits to both Wal-Mart and Rovio…but mostly to those Wal-Mart customers who are Angry Birds fans as items sold in the store will include “Golden Eggsteroid” clues to unlock levels of the new game. [Read more…] about Wal-Mart Gets Angry…Birds, That Is
NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down
<February 15, 2012> The NPD Group, a Port Washington, New York-based market research company said on Monday that total consumer electronics sales including both hardware and consumables, fell .5% to come in at a total of almost $144 billion. NPD’s data represents retail sales that the organization collects from retailers and totals. [Read more…] about NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down
More Than 50% of All Americans View Online Video
<December 28, 2011> Earlier this month, eMarketer released a report showing that online video viewing has reached a key milestone with more than 50% of the entire U.S. population watching video on the Internet. And the market research company forecasts that the trend will only continue to rise over the next three years. [Read more…] about More Than 50% of All Americans View Online Video
