Strategy in TECH...
The latest data from the Census Bureau shows that sales of new single-family housing in April dropped to a rate of 673,000 on a seasonally adjusted annual basis. This level is down a substantial 6.9% from the adjusted rate for March of 723,000 houses sold.
In the latest report on consumer confidence, The Conference Board’s Consumer Confidence Index showed a significant drop in overall confidence in the month of March. The Conference Board characterized this drop as “unexpected.” Economists are taking note of this result as March is the first full month after the partial government shutdown in February, and many had expected a more favorable reading.
A newly created poll by Axios and The Harris Poll reveals what Americans think of the reputation of the top 100 most visible companies in the U.S. Tech, as you might imagine, was well represented here, and this poll bared a difficult truth for many tech companies…their reputation is crashing.
New research from Nielsen reinforces an important point for those of us in the residential home entertainment systems – no matter what the platform, Americans have an ‘unwavering love for music.’ File this report in the “Good News” department.
Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously so, considering how strong the economy seems to be at the moment.
New research put out by the National Association of Realtors looks at the impact of technology on the real estate market. In particular, the study, called Real Estate in a Digital Age, contemplated how technology has impacted the buying process – and how different generations of buyers use technology when looking for a home.
In what some might view as a startling result, new research from GfK reveals that a majority of consumers (52%) said that they prefer to install their own smart home products. This result is substantially higher than the percentage of consumers who said this (43%) the last time this survey was done in 2015.
As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what Strata-gee has previously reported, that people use smart speakers more for listening to music, than for any other task…including voice-control of their home automation solutions.
After years of shocking privacy breaches and the more recent Facebook/Cambridge Analytica scandal, consumers are becoming more and more concerned about the security of their personal data. This attitude is reflected in new privacy research survey in which a majority of respondents said they viewed their personal data as more valuable to them than even their car.
Five Steps to Take Now to Protect Your BusinessOccasionally, I’ll chat with an integrator or other industry colleague about that ugly shared nightmare experience, otherwise known as the recession of 2007-2009. This recession, unlike others in the past, zeroed in like a torpedo on the residential construction market and dramatically reshaped the custom integration industry. For those of you joining the industry since that time, you dodged the bullet…but you also missed the lessons that survivors were forced to learn in order to keep afloat.
