Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously so, considering how strong the economy seems to be at the moment.
Consumer Trends
The Impact of Technology on Real Estate Sales
New research put out by the National Association of Realtors looks at the impact of technology on the real estate market. In particular, the study, called Real Estate in a Digital Age, contemplated how technology has impacted the buying process – and how different generations of buyers use technology when looking for a home.
See how technology has impacted home buyers and realtors…
[Read more…] about The Impact of Technology on Real Estate Sales
Research: DIY Gains Momentum in Smart Home Market
New Data Sure to Send Shivers Down Integrators’ Spines
In what some might view as a startling result, new research from GfK reveals that a majority of consumers (52%) said that they prefer to install their own smart home products. This result is substantially higher than the percentage of consumers who said this (43%) the last time this survey was done in 2015.
See more on this eye-opening research on the DIY market… [Read more…] about Research: DIY Gains Momentum in Smart Home Market
New Study Says Voice-Controlled Assistants Aren’t Used Daily
As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what Strata-gee has previously reported, that people use smart speakers more for listening to music, than for any other task…including voice-control of their home automation solutions.
See more on this pair of new studies on voice-controlled smart speakers… [Read more…] about New Study Says Voice-Controlled Assistants Aren’t Used Daily
Study Shows People Value Their Data Over Their Car
After years of shocking privacy breaches and the more recent Facebook/Cambridge Analytica scandal, consumers are becoming more and more concerned about the security of their personal data. This attitude is reflected in new privacy research survey in which a majority of respondents said they viewed their personal data as more valuable to them than even their car.
See this surprising upgrade in consumer concerns about their personal data… [Read more…] about Study Shows People Value Their Data Over Their Car
Are You Prepared for the Coming Recession?
Five Steps to Take Now to Protect Your Business
Occasionally, I’ll chat with an integrator or other industry colleague about that ugly shared nightmare experience, otherwise known as the recession of 2007-2009. This recession, unlike others in the past, zeroed in like a torpedo on the residential construction market and dramatically reshaped the custom integration industry. For those of you joining the industry since that time, you dodged the bullet…but you also missed the lessons that survivors were forced to learn in order to keep afloat.
Why you need to prepare now for the next recession… [Read more…] about Are You Prepared for the Coming Recession?
Amazon Horror: Alexa Users Not Using Voice to Shop
A new report by The Information has roiled Amazon, punching a hole in the concept that users of their Alexa-powered smart speaker devices will use them to buy billions of dollars of goods through voice ordering. According to sources from inside Amazon, the company is disappointed that only about 2% of users of their devices use them for voice-enabled shopping – a result that throws shade at the company and industry analysts who predicted a tsunami of voice-powered purchases. The company’s spokesperson disputes the report.
See what we’ve learned about Amazon’s voice shopping experience… [Read more…] about Amazon Horror: Alexa Users Not Using Voice to Shop
Smart Appliances are Still Looking for a Home
New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of years now. If consumers believe in “smart” technology, what’s going on with smart appliances??
See more on the lack of adoption of smart appliances in the home… [Read more…] about Smart Appliances are Still Looking for a Home
9 Years After Recession, Americans Still Feel Frugal
My grandparents lived through the Great Depression (1929-1939) and it changed their lives forever. As kids, we used to think they were weird. They never threw anything away. Bent nail? “I can hammer it straight again!” Small amount of left-over paint? “You can add thinner and turn it into plenty of white wash.” Hole in a sock? They would darn it! Clearly, dealing with that time of great financial distress changed forever the way they felt about money, spending, and saving.
Since the last recession in 2009, Gallup has been conducting a poll on Americans’ attitude on spending. Read on to see the results – they just might surprise you…
See the results of the latest Gallup poll showing American frugality continues… [Read more…] about 9 Years After Recession, Americans Still Feel Frugal
3 Out of 4 Say the Customer Experience You Deliver is Essential
Question: Think about 100 of your best customers. If that group of 100 good, loyal customers had one bad experience with your company, how many of them do you think you would lose? A couple? Maybe 10%? You will find the answer to this question, based on a new research from PwC, at the end of this post.
Have you ever stopped and considered just exactly what is it like for your customers or clients to do business with your company? You might want to think about that very deeply, as new research from PwC shows that three out of four Americans say that the customer experience is a critical factor in their decision to do business with you (or to continue to do business with you)…and this is a global phenomenon, according to the survey’s findings.
