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Consumer Trends

More Consumers Prefer to Watch TV Shows on Computers, Than on TVs

April 26, 2017 by Ted 3 Comments

The TV Set is Losing Its Position as Top Entertainment Device

Accenture logoIn an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just one year ago, the same survey produced the exact opposite result. Although the number of consumers watching TV content on computers has been increasing over  the years, this is the first time that computers were picked by a substantial majority.

See more on this new and surprising consumer data… [Read more…] about More Consumers Prefer to Watch TV Shows on Computers, Than on TVs

Filed Under: Consumer Trends, News, Pivot Point, Research, Statistics, Survey Tagged With: Accenture, consumer, research

New Data on Smart Home Market is Wildly Bullish

April 19, 2017 by Ted Leave a Comment

Z-Wave Alliance logoNew research results released this week on the smart home market were wildly bullish on the recent impressive growth of the segment, as well as the continuing prospects for growth in the future. The survey, sponsored by PlumChoice, Inc (a technical services provider for IoT and cloud brands) and the Z-Wave Alliance (a consortium of companies promoting Z-Wave wireless technologies), offers a deeper view of the market’s momentum with some surprisingly positive results.

See more from this new research on the smart home market… [Read more…] about New Data on Smart Home Market is Wildly Bullish

Filed Under: Consumer Trends, Industry Trends, News, Pivot Point, Research, Statistics, Survey Tagged With: PlumChoice, smart devices, smart home, Z-Wave Alliance

Existing Home Sales Hit 10-Year High

February 23, 2017 by Ted Leave a Comment

Home for sale photo

In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in ten years. The organization says this result “signals resilience among consumers even in a rising interest rate environment.”

See what existing home sales means for the economy… [Read more…] about Existing Home Sales Hit 10-Year High

Filed Under: Associations, Consumer Trends, News, Research, Statistics Tagged With: Lawrence Yun, NAR, National Association of Realtors

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

January 19, 2017 by Ted Leave a Comment

Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Filed Under: Consumer Trends, Marketing, Media, News, Pivot Point, Promotions, Research, Social Media, Statistics, Strategy, Survey Tagged With: advertising, consumers, content marketing, digital media marketing, email marketing, eMarketer, marketing, social media marketing, trust

Have the Tables Turned? Internet Users Research Online, Buy In Store

January 12, 2017 by Ted Leave a Comment

Researching on you phoneThe data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.

In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.

But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store

Filed Under: Consumer Trends, Industry Trends, Marketing, Mobile Marketing, News, Research, Statistics, Survey Tagged With: showrooming, webrooming

Cyber Monday was Big, But is It Losing Its Mojo?

December 1, 2016 by Ted Leave a Comment

Photo of shoppersOh I know…you’ve been reading all of the press about how Cyber Monday was the biggest online shopping day ever this year. So how can we be suggesting it’s losing momentum? Well, according to new data analyzed by eMarketer, that appears to be exactly the case.

So which days are gaining ground on Cyber Monday?

Read on to find out what day or days are gaining on Cyber Monday… [Read more…] about Cyber Monday was Big, But is It Losing Its Mojo?

Filed Under: Consumer Trends, Industry Trends, News, Pivot Point, Research, Sales Tagged With: Black Friday, Cyber Monday, holiday sales, Thanksgiving

CTA Predicts Record Black Friday Week

November 17, 2016 by Ted Leave a Comment

Nearly 50% of the Entire U.S. Population Will Buy Tech Then

CTA logoIn a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.

See more on this CTA survey, including what consumers will buy… [Read more…] about CTA Predicts Record Black Friday Week

Filed Under: Associations, Consumer Trends, News, Research, Statistics, Survey Tagged With: consumer, Consumer Technology Association, CTA

Houzz Smart Home Study Results Offer Some Surprises

October 6, 2016 by Ted 2 Comments

Houzz title slideSecurity & Thermostats are Top Smart Home Priorities

Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.

See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises

Filed Under: Associations, Consumer Trends, Industry Trends, Marketing, News, Research, Shows & Events, Statistics Tagged With: CEDIA, CEDIA 2016, consumer survey, Houzz

New Research: Netflix is the #1 Choice for TV Viewing

May 19, 2016 by Ted Leave a Comment

Baby Boomers Finally Hop on the Streaming Bandwagon

E-Poll logoIn a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for the first time, this result is true for all age demographics – with Baby Boomers the last to join the party.

See more on this interesting trend in consumer preferences… [Read more…] about New Research: Netflix is the #1 Choice for TV Viewing

Filed Under: Brands, Consumer Trends, Industry Trends, News, Research, Survey Tagged With: Amazon Prime, Hulu, Netflix, streaming, survey

Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

March 17, 2016 by Ted Leave a Comment

eMarketer logoThere is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All you have to do is ask Alexa.

But before Alexa, we had Siri and other voice-controlled assistants, mostly associated with our favorite smartphone. But are consumers enamored with using voice-controlled assistants? A new study from marketing company 451 Research suggests that we don’t.

See more on smartphone users embrace of voice-controlled assistants… [Read more…] about Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

Filed Under: Brands, Consumer Trends, Industry Trends, Research, Statistics, Tech Trends Tagged With: consumers, mobile search, Siri, voice-controlled assistants

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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