In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in ten years. The organization says this result “signals resilience among consumers even in a rising interest rate environment.”
Consumer Trends
What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Did the 2016 Presidential Election Impact Consumer Trust?
Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Have the Tables Turned? Internet Users Research Online, Buy In Store
The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.
In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.
But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store
Cyber Monday was Big, But is It Losing Its Mojo?
Oh I know…you’ve been reading all of the press about how Cyber Monday was the biggest online shopping day ever this year. So how can we be suggesting it’s losing momentum? Well, according to new data analyzed by eMarketer, that appears to be exactly the case.
So which days are gaining ground on Cyber Monday?
Read on to find out what day or days are gaining on Cyber Monday… [Read more…] about Cyber Monday was Big, But is It Losing Its Mojo?
CTA Predicts Record Black Friday Week
Nearly 50% of the Entire U.S. Population Will Buy Tech Then
In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.
See more on this CTA survey, including what consumers will buy… [Read more…] about CTA Predicts Record Black Friday Week
Houzz Smart Home Study Results Offer Some Surprises
Security & Thermostats are Top Smart Home Priorities
Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.
See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises
New Research: Netflix is the #1 Choice for TV Viewing
Baby Boomers Finally Hop on the Streaming Bandwagon
In a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for the first time, this result is true for all age demographics – with Baby Boomers the last to join the party.
See more on this interesting trend in consumer preferences… [Read more…] about New Research: Netflix is the #1 Choice for TV Viewing
Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants
There is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All you have to do is ask Alexa.
But before Alexa, we had Siri and other voice-controlled assistants, mostly associated with our favorite smartphone. But are consumers enamored with using voice-controlled assistants? A new study from marketing company 451 Research suggests that we don’t.
See more on smartphone users embrace of voice-controlled assistants… [Read more…] about Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants
Streaming TV to Hit Tipping Point in 2016
Eye-Popping Numbers Point to Huge Shift in Consumer Preferences
Much like the amazing growth in music streaming over the last few years, streaming TV has also seen an explosion in the number of users as well. This growth has been fueled in large part by the growing popularity of both original programming and the replay of popular shows on Netflix, Hulu, and Amazon. Now new research data predicts that in 2016 streaming TV will reach the tipping point – more than half of all Americans will watch TV programming from streaming video services.
See more on this amazing milestone… [Read more…] about Streaming TV to Hit Tipping Point in 2016
Pay TV Systems Slammed in Q2; Lose Almost Half Million Subscribers
New studies show pay TV providers saw a large and significant decline in the number of subscribers in the second quarter of this year, losing more than 470,000 subscribers – almost a half million – during the quarter. It was their worst quarterly performance ever and indicates a growing, troubling trend.