Strategy in TECH...
This morning, within just minutes of Crestron’s announcement, Lutron announced that they too have decided to withdraw from CEDIA Expo 2021. One of the top lighting control and systems providers to custom integrators, this announcement is likely to hit hard, as potential attendees weigh whether attending the show will be worth their time, and their added risk in the face of the rapid spread of the Delta variant of COVID-19.
Positioned on prime real estate in the front row of the convention hall, with power brands Sony on one side and Samsung on the other, Sound United says that their booth at next month’s CEDIA Expo in Indianapolis, IN, will remain empty. The company announced today that, like Savant and Snap One before them, they too have decided to pull out of the Expo over concerns about the spike in cases of the COVID Delta variant.
By now, you may have heard that Savant has acquired Racepoint Energy, LLC, which will now operate as Savant Power. In another post, I discuss this acquisition in a little more detail and interview Savant Power President Anna Demeo. Demeo is incredibly smart and because of this, it was one of my more challenging interviews – let’s just say you don’t want to take her on in a game of Scrabble. This is a big move by Savant and if you don’t look closely, you may miss the importance of what it potentially represents – a significant disruption of the power segment.
Last week, Savant Systems, Inc. announced that it had acquired Racepoint Energy, LLC, a provider of innovative power solutions. What many people did not know was that Racepoint Energy was another venture launched by Savant CEO Bob Madonna, and was originally intended to be a freestanding solution – primarily targeted for commercial, industrial, and utility markets.
But then the world changed and it made sense for Savant to bring it under their residential automation brand.
AudioControl announced this week that it has released certified drivers for Crestron Home for its line of specialty electronics. This news means that the company’s products, already popular in home automation systems, will now integrate into the rapidly expanding Crestron Home ecosystem.
Ever since Crestron launched Crestron Home it became obvious that there had been a sea change in the company’s go-forward strategy. The new Home operating system was easier to program and deploy, more visually attractive for end-users, and more clearly differentiated from their more robust high-end programming solutions. But also, the company’s style of operation changed as well, from doing it all in-house to opening itself up to partnerships.
Now we learn of two more in a long line of technology partnerships as the company continues to evolve and propel Crestron Home down the path to becoming the dominant smart home OS in the industry. The new partnerships are with Josh.ai and Somfy, both well-regarded technology players in the custom integration channel.
Recently, in a special Zoom presentation for Strata-gee by SnapAV executives Jeff Hindman (Chief Revenue Officer) and Kordon Vaughn (VP Marketing), I was about to learn about the company’s new brand strategy going forward. Ever since SnapAV acquired their largest division, Control4, there has been much speculation about how to address the market with two strong, well-known brands. I joked, “So what’s it going to be…ControlAV or Snap4?
It turns out I wasn’t that far off, as the executives shared with me that they would be rebranding the organization as Snap One.
A group of industry manufacturer sales representatives in the Southwest has partnered with Samsung to produce one of the first in-person industry dealer events in more than a year called the TOLA Expo. The event, which takes place on June 29-30, 2021 covers a huge region – organizers refer to it as a “super-regional show” – drawing from the states of Texas, Oklahoma, Louisiana, and Arkansas…hence, TOLA.
In a press release distributed Wednesday morning, Integrated Systems Events (part of Integrated Systems Europe) announced the conclusion of their annual ISE event, this year in Barcelona, Spain for the first time on June 1-2. It was a hybrid-style event, offering an online or virtual conference as well as an in-person event with exhibitors in the Fira de Barcelona exhibition center. The organizers heralded the event as helping “the industry getting back to business.”
Bryston Ltd., a well-regarded manufacturer of high-end audio and home theater gear, announced on Wednesday that it has partnered with Azione Unlimited, a nationwide buying group of integrators. The move looks to expand their potential network of dealers here in the U.S.
