Strategy in TECH...
SnapAV announced this week that they are expanding their distribution line card by adding Ring products to their online portal, as well as in their Local Pro Stores in the U.S. The company will distribute not only the regular Ring line, but also their X Line, which is reserved for professional installers only.
Sound United, parent company to a wide range of audio lines, announced this week that it has hired Trip Randall, a former executive with sneaker & sports gear maker Nike, to be the new President of Denon. The company says this move is part of their plan to “revitalize marketing” at Denon. They also say they are looking to “boost direct-to-consumer sales” as well as several other initiatives.
When two power players decide to create something new together, the result could potentially shake the earth and be felt by all in the industry – especially by their competitors. Such was the first thought that came to mind when I learned that Crestron Electronics and Origin Acoustics – one, a home automation and integrated systems Jedi Master…and the other, a leading brand in premium architectural audio solutions – came together to create a new line of residential audio products under the Crestron brand.
Legrand AV announced today that it has selected NuTech Group as its new manufacturers sales representative for the Mid-Atlantic region. NuTech will provide sales and technical support for the wide roster of Legrand’s residential custom integration lineup.
Crestron formally announced today (Wednesday) the details on the 2021 iteration of its famous Crestron Masters training event, a highly popular deep-dive training initiative offered to “the AV industry’s premier programmers, designers, and salespeople.” All the cool kids will be there, and you should be too. See more below…
At the end of January, Savant held their popular annual Integrator Summit – its 15th summit ever…but its first such summit held online as a virtual one. In a Zoom meeting with industry media following the summit, President J.C. Murphy recapped the event which is held privately with only Savant integrators in the room.
Savant had a lot to talk about.
Vanco International, a brand historically known largely for cables and accessories, continues their recent-history expansion of mission-critical integration solutions and overall A/V products. The company is displaying an uncommon level of savvy in design and in solution targeting, as management clearly has designs on expanding their impact in the industry.
The judge hearing the matter of the bankruptcy filing of Guitar Center, Inc., parent company of custom integration company Audio Visual Design Group (AVDG), has accepted the organization’s plan to reorganize operations in order to emerge from bankruptcy. With this move by the court, the stage has been set for Guitar Center to exit from bankruptcy proceedings soon, perhaps any day now.
CEDIA held their annual State of the Association report for members today and, as usual, it was a well produced, glitzy affair more bent on selling the organization to all who choose to watch and listen. The Master of Ceremonies was Giles Sutton – no surprise for anyone aware of some of the inside actions taking place at the highly political organization. Sutton is the interim co-CEO of the trade group. But is it a trade group? Or is it something else altogether?
Just about seven weeks ago, Strata-gee told you about Crestron’s cool new TS-70R touch screen which was solidly built, exceptionally attractive for either a residential or small office setting, and provided a great control solution for the Crestron Home operating system. Now, Crestron continues their Crestron Home-specific product launches with another new product – the MM30-R Crestron Home Audio Conferencing and Control Solution.
