Strategy in TECH...
AudioControl, a specialty electronics manufacturer of residential, commercial, and mobile audio products, had several announcements at last week’s CEDIA Expo Virtual. While many of those were announcing, for example, the shipping availability of previously announced products, one announcement in particular caught my eye. And it’s not about a product at all!
Event season is upon us, as evidenced by the two major events that took place last week – CEDIA Expo Virtual 2020 and Crestron NEXT. This year, thanks to COVID-19, these normally in-person events took place in the digital domain as virtual events. And the next big show that integrators are going to want to watch for – which will also be a virtual event – is the upcoming Snap Pro Live being produced by industry powerhouse SnapAV.
At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.
But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.
CEDIA Expo Virtual was almost exclusively an online media event…rather than a real, in-person trade show. I know…duh! Yes, I knew this logically, but it hadn’t really hit me viscerally until I actually attended the event. But what that means for Emerald Exposition is that their expertise in fielding large scale, B2B, in-person events really doesn’t apply here. And that fact forced them to rely exclusively on CE Pro for almost the entire event, including content strategy, seminar production, and show performance.
I don’t know about you, but at this point in our pandemic-impacted new normal, I’m getting a little Zoomed out. Do you know what I mean? So when I learned that there would be two big virtual events in one week (CEDIA Expo Virtual and Crestron NEXT), it didn’t exactly extract a big WOO-HOO from me.
So how do virtual event promoters rise above the morass of brain-addled ambivalence from the many industry denizens overloaded by Zoom meetings? They deliver truly motivating content that shakes the attendees out of their Zoom-induced comas. I’m pleased to report that Crestron NEXT has delivered on the promise of offering truly interesting and impactful content for integrators, at their first ever online, virtual integrator conference.
Creston, one of the industry’s largest and most respected brands of control and automation solutions for the residential and commercial channels, is holding their Crestron NEXT virtual event next week – and it looks extremely interesting. Taking place over two days – September 15 & 16 (yes, during CEDIA’s virtual show), there are two versions: residential and commercial.
Sound United LLC, the parent company to brands such as Denon, Marantz, Polk Audio, Definitive Technology, Classé, and Boston Acoustics, announced on Tuesday that they have joined forces with Home Technology Specialists of America (HTSA), a leading trade consortium of custom integration dealers. This new partnership will expand availability of some of the top specialty audio brands throughout North America, thanks to HTSA’s extensive network of top dealers.
The DaVinci Group (TDG), a specialty supplier of custom integration gear including architectural speakers, amplifiers and more, has taken extraordinary steps to offer their dealers responsibly sourced personal protection equipment (PPE), such that their work crews can safely continue to access job sites and clients’ homes fully protected. An example of creative thinking, TDG used their sourcing prowess to find a reliable resource for a range of PPE gear that is desperately needed by integrators…many of whom report a lack of local supply.
Crestron Electronics has launched a handy new Configurator for their Creston Home system that gives integrators the ability to pre-configure systems in-house prior to deployment. This new configurator helps integrators efficiently setup and test their Crestron Home systems configuration and cuts deployment time dramatically.
AVNation, a largely podcasting group of integrators in both the residential and commercial AV space, this week held a somewhat abruptly announced, but ultimately successful online learning event they call their LFH – or Learn From Home – virtual residential event. Essentially an online conference with multiple presentations from a variety of industry experts, the event gave COVID-19 isolated colleagues an opportunity to while away the hours of their isolation…and perhaps learn something in the process.
Now, the group announces it will offer a new LFH event targeted at the commercial channel next week.
