Strategy in TECH...
James Loudspeaker, the specialty speaker manufacturer with a wide range of models mostly serving the high-end market, has intrigued us for some time now. The subject of our intrigue is largely centered around their prodigious custom manufacturing capability, which they use to create a plethora of one-off products designed to order. We told you about a VERY unique pair of speakers they made for one Colorado integrator, who uses James’ customization capabilities as his “competitive advantage.”
In the wake of recent major executive changes, Savant seemed to fall into silent mode, deflecting media inquiries and in general buying itself time to get organized. All that is changing now as the company wrapped up a summit of its integrators in Denver – its largest ever – where it made several major announcements. At the integration summit, Savant revealed new products, new services, and a new commitment to the custom integration community.
SnapAV announced Wednesday that it has acquired Autonomic, a leading music server solutions provider. This is SnapAV’s latest in a string of acquisitions, as the company continues to seek solutions that will fulfill the needs of their extensive national network of custom integrators.
Startup software provider TRXio announced this week that it has joined Home Technology Specialists of America (HTSA) and fully participated in the organization’s Fall Conference last month in Chicago. The move is seen as another step on the road to greater awareness and acceptance of the company’s prime offering – inventory tracking software.
Within a span of just minutes today, we began hearing from multiple sources around the country that something was afoot at Savant Systems, LLC. Word quickly spread that the company was terminating salespeople around the country, a move that was occurring in the wake of founder Robert Madonna’s return to the company to replace former CEO William Lynch.
At CEDIA 2016, Jetbuilt CEO Paul Dexter’s voice was holding out…but just barely. Between the loud environment and the constant talking, it’s amazing anyone can talk by the end of day 2. Yet when an intrepid journalist showed up to ask about his software, Dexter shifted into high gear and in only about ten minutes, we had a complete picture of what Jetbuilt is all about. And that’s when we realized the name, Jetbuilt, was not just a company name, but was also a description of the end product – a good looking, well designed, full project proposal – built insanely fast by a savvy software solution.
Most new start-up companies like Millson Custom Solutions (MCS) choose to develop a new product concept and spend their first year setting up distribution, making sure internal systems operate smoothly as sales begin to happen, and in general scale slowly before they take that next step in expansion. It’s sort of a crawl before you walk – walk before you run strategy.
But not MCS – no sooner did they get their remarkable CinemaFrame launched, then the company rolled out a second product, their RSMS Roller Shade Mounting System and then a third product, the FutureFrame.
Recently, while researching the “analog renaissance” phenomenon, we spoke with an integrator who told us he had to scramble when he realized he was missing the trend for 2-channel analog and vinyl systems. But how could he miss this trend as it was clearly a result of customer demand?
“Don’t be so surprised,” a manufacturer told us. “Integrators have no idea on how to connect with customers and ‘sell.'” Is it true that integrator’s don’t know how to sell? Or is the sales process changing?
This morning, the Custom Electronic Design & Installation Association (CEDIA) announced that CEDIA EMEA and CEDIA headquarters in the U.S. has been completely “integrated” and is now one entity in whole. The news will be a huge surprise to some, and a point of confusion for others, as not many people understood the relationship between the two organizations. CEDIA EMEA, formerly CEDIA UK, is in fact an independent organization that licenses the rights to use the CEDIA name in Europe.
Now, things have changed.
Sonos surprised the industry this week with several announcements, some of which were directly targeted at the custom integration market just two weeks before the launch of the CEDIA 2016 show. But one announcement didn’t surprise us – we first told you about it a month ago when we revealed that we had learned that after announcing they were pulling out of the show, Crestron was back…in partnership with none other than Sonos.
