Strategy in TECH...
Within a span of just minutes today, we began hearing from multiple sources around the country that something was afoot at Savant Systems, LLC. Word quickly spread that the company was terminating salespeople around the country, a move that was occurring in the wake of founder Robert Madonna’s return to the company to replace former CEO William Lynch.
Samsung Electronics is in the process of recalling their recently launched Galaxy Note 7 smartphone that came with the unusual feature of self-immolation included at no additional charge. The company’s initial production run was 2.5 million units. Then, trouble ensued and the company ceased production of that version. This was followed by the production of another 1.8 million “fixed” versions. Now…they are all recalled and the model has been cancelled.
In a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, Pioneer, and Pioneer Elite – into two newly-created divisions.
Logitech announced this week that it has developed an Amazon Alexa skill that will allow users to control their entire AV home entertainment system with simple spoken commands. Voice control has become a hot topic in the industry since CEDIA 2016, when one of the keynote speakers was Charlie Kindel, an Amazon executive working on their voice-enabled products like the Echo and Dot.
Leviton announced today that it has formed a strategic partnership with Samsung’s SmartThings division to offer a simple home automation starter package that will be made broadly available through distributors and the “professional dealer” market. Designed to be an affordable, whole-house, home automation solution – the package pairs products from SmartThings with Leviton Z-Wave enabled devices at discounted pricing.
GoldenEar Technology announced last week that it has earned a patent for its innovative dual-plane, inertially-balanced subwoofer technology used in its SuperSub™ line. The U.S. Patent Office awarded GoldenEar patent #9,462,39 on its technology, protecting the company from anyone copying their unique design.
Most new start-up companies like Millson Custom Solutions (MCS) choose to develop a new product concept and spend their first year setting up distribution, making sure internal systems operate smoothly as sales begin to happen, and in general scale slowly before they take that next step in expansion. It’s sort of a crawl before you walk – walk before you run strategy.
But not MCS – no sooner did they get their remarkable CinemaFrame launched, then the company rolled out a second product, their RSMS Roller Shade Mounting System and then a third product, the FutureFrame.
CEDIA 2016, like every trade show, for us is like trying to get a sip of water from a fire hose. There is just so much going on. And since all stories interest us – we have to go into a kind of marketing triage, quickly sorting those stories that we feel are the most compelling.
So, in this post, we want to share with you some of the more interesting things – and people – we saw and chatted with on the show floor.
Gibson Brands announced Tuesday that it has hired Lee Cheng as its new Chief Operating Officer (COO) and executive vice president. This appointment takes effect immediately and follows a recent additional credit downgrade by the Moody’s Investor Service.
We first reported on the new SpeakerCraft Dolby Atmos enabled AIM speakers at the 2015 CEDIA show (then called the Expo). A clever way to extend their line and tap into the enthusiasm many have to advanced surround sound systems like Dolby Atmos, DTS:X, and Auro3D – SpeakerCraft designed a high-performance alternative to standard in-ceiling height speakers.
