Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment is effective immediately and represents a realignment of the brands under one rep firm.
Marketing
CE Week 2014 – As Others Talk Atmos, Denon Talks Heos
At times during CE Week 2014 we felt as though we were caught in some kind of a clash of the unknown Greek gods – Atmos vs. Heos. In one corner – Pioneer and Onkyo announced, displayed, and demonstrated the all-new 7+ channel Dolby Atmos surround sound systems…with a fair amount of fanfare. In the other corner, calmly confident Denon executives showed HEOS, the company’s new wireless multi-room Sonos-killing (they hope) system. Who would win the day???
See more on Denon’s HEOS system… [Read more…] about CE Week 2014 – As Others Talk Atmos, Denon Talks Heos
CE Week: An Odd, Undefined Show Actually Surprises This Year
Heading to the train station at 6:15am Wednesday morning, I exited my air-conditioned home and was immediately slapped across the face with so much humidity my glasses instantly fogged up – momentarily blinding me. And although it was still somewhat cool this early in the morning, the sun rays made it clear we’d be headed into the mid- to upper 80s in just a few short hours. Here we go again, I told myself. Welcome to another hot, humid, sweaty June in New York. Must be time for CE Week.
I didn’t know it at the time, but CE Week was actually going to surprise me this year…
[Read more…] about CE Week: An Odd, Undefined Show Actually Surprises This Year
Layoffs Hit Velodyne’s Audio Division as Company Bets All on LIDAR
BREAKING NEWS
Multiple sources are reporting that Velodyne Acoustics, Inc. – a once high-flying specialty subwoofer manufacturer – has had a significant layoff in its audio division last week as the company seeks to redeploy its resources full-scale behind its LIDAR business. The company, which is driven by its enigmatic founder, David Hall, is betting its future (betting the farm, some would say) on its LIDAR technology which is used in self-driving vehicles (such as Google’s).
See more on this dramatic shift in business by a former audio high-flyer… [Read more…] about Layoffs Hit Velodyne’s Audio Division as Company Bets All on LIDAR
NAD Launches New Masters Series Models Targeted Squarely at ‘Audiophile 2.0’
*See update note below…*

On Wednesday, Lenbrook America, the exclusive distributor of NAD in the U.S., held a press presentation in a suite at the upscale Andaz 5th Avenue Hotel in Manhattan. It was a cool but gray and curiously humid day…still able to create enhanced perspiration for those rushing to the event from assorted train/subway/bus stops. But those members of the press who chose to attend were well rewarded for their efforts, as NAD launched a significant update to their Masters Series line – an update designed to further target a new customer that the company calls “Audiophile 2.0.”
See more on this update, including more specifics on what NAD calls a new emerging market… [Read more…] about NAD Launches New Masters Series Models Targeted Squarely at ‘Audiophile 2.0’
The Hottest New Trend in Mobile Phones? Get Ready for This: RETRO
Yogi Berra once said, “It’s like Deja-Vu, all over again!” A report out of Japan tells of a hot new trend in Europe. Apparently, the latest trend in mobile phones…is consumers going retro. Seem counter-intuitive? It’s even a bit of a fashion statement…the story originates out of Paris, France!
See why retro phones are selling like crazy in Europe…you won’t believe how much they cost!… [Read more…] about The Hottest New Trend in Mobile Phones? Get Ready for This: RETRO
Thanks Boys, We’ll Take It From Here; LG Says It’s Solved OLED Production Issue

Just days after two major promoters of OLED, Samsung Electronics and Sony Corp., announced a pullback of their support due to serious production difficulties causing low panel yields and low profitability – word comes out of South Korea that LG Electronics has solved the puzzle on how to profitably produce OLED panels. And while their competitors are shifting their efforts back to 4k Ultra HD LCD TVs, LG is ready to ramp up a major commitment to OLED.
This could be good news indeed for fans of OLED technology…How did LG do it?… [Read more…] about Thanks Boys, We’ll Take It From Here; LG Says It’s Solved OLED Production Issue
Sony Puts OLED on the Back Burner; Ramps Up Deeper 4K Commitment

Just days after a similar announcement from South Korean rival Samsung Electronics, Sony Corp. has said it will put OLED technology on the back burner – scaling back development efforts for the forseeable future. Instead, the company says it sees a greater immediate opportunity with 4K Ultra HD LCD TVs and will work to expand its assortment in this product segment.
While Sony puts OLED on the back burner, it is ramping up its 4K commitment now… [Read more…] about Sony Puts OLED on the Back Burner; Ramps Up Deeper 4K Commitment
Samsung Cuts Investment in OLED
In a move that is likely to signify a tipping point in the industry’s adoption of OLED technology, Samsung Electronics is dropping plans to build a new factory that was supposed to help it scale manufacturing of the nascent technology, driving production volumes and lowering cost. But as we’ve reported before, manufacturing OLED…well, it’s just not easy.
See more on this surprising decision by one of OLED’s most vocal supporters… [Read more…] about Samsung Cuts Investment in OLED
Commercial & Residential Integrators Converge in Manhattan for Sapphire Marketing NYC RoadShow
Sapphire Marketing, a well-known manufacturer’s sales representative company focusing on the commercial and residential integration channels in the Northeast, held their sixth dealer “RoadShow” in mid-town Manhattan on Thursday and Friday of last week. We had the good fortune of being invited to attend the event courtesy of our friend Dawn Allcot of Crestron’s PR department…and we’re glad we went.