<December 28, 2011> We now can predict with a reasonable level of certainty two huge technology stories coming up in 2012. They may in fact turn out to be the biggest stories of the entire year. One is the impending public offering of Facebook, a story that will likely mean the minting of yet another Forbes billionaire, Mark Zuckerberg. But the story that many feel will be the biggest of the big is the impending launch of Apple’s long-rumored iTV. [Read more…] about Of Two Big Tech Stories in 2012, This One Will Likely Be the Biggest…and Scariest
Marketing
Velodyne Vaults into Direct-to-Consumer Sales Leaving Sales Reps Behind
<August 2, 2011> Velodyne Acoustics, Inc. (Velodyne) surprised many in the industry last week by summarily dismissing their independent sales representative force and announcing that they would begin selling Velodyne subwoofers direct to consumers via a new online ecommerce website. The webstore was already open by the time some of the sales representatives received their termination notice. [Read more…] about Velodyne Vaults into Direct-to-Consumer Sales Leaving Sales Reps Behind
Lenbrook President & CEO Miller: On a Mad Mission? Or Simply Misunderstood?
<June 1, 2011> Lenbrook America Corporation President and CEO Dean Miller began with an apology. In a May 20th email communication with BEACON editor Ted Green, Miller apologized for his lack of responsiveness, saying that until he read last month’s BEACON he was unaware that attempts had been made by its editors to contact him. Miller, it seems, was on an aggressive two-week spin through Europe to attend a Tivoli event in Italy, a Munich high-end show in Germany, and finally a Lenbrook International distributor show.
See more on our interview with Lenbrook’s Dean Miller… [Read more…] about Lenbrook President & CEO Miller: On a Mad Mission? Or Simply Misunderstood?
IPRO Prez to the ALERT: Reps Reconceived Remain Really Relevant
<May 18, 2011> Shortly after a story appeared in last week’s BEACON about Lenbrook’s decision to terminate its national independent sales force and transition to a direct sales model, we were contacted by David Humphries, president of IPRO, the nation’s most prominent organization of independent sales representatives. Humphries shared with us the organization’s perspective on the Lenbrook decision and the role of the independent rep in today’s industry.
