This past June at CE Week in New York City, Onkyo was one of two manufacturers (the other being Pioneer…now part of Onkyo) who were the first in the industry to announce new Atmos-enabled AV receivers. Atmos, Dolby Labs’ latest surround sound technology that adds innovations such as “height” speakers and sound “objects,” promises to deliver to consumers an all-new, in-home entertainment experience.
But not only did Onkyo succeed in being one of the first manufacturers to introduce the technology to the market in yet-to-be-delivered new products – it went one step further and announced that it would offer owners of certain existing Onkyo A/V receiver models the ability to upgrade to Atmos (Atmos-upgradable models) through a firmware upgrade by the end of the third quarter.