Strategy in TECH...
Respected high-performance speaker maker ELAC announced this week that they are branching into the equipment protection product category by launching a series of surge protectors and power conditioners under the Protek name. But this new line is not just any ordinary equipment protection devices, the company applies its clever engineering capabilities to deliver an upgraded, higher-performing protection solution.
Last Friday, Snap One held a Virtual Partner Summit in which they unveiled a whole roster of new products to dealers participating in the online event. It was an impressive launch in key product areas for the company including OvrC, audio, new controllers, new soundbar and wireless sub, new architectural speakers, a major new operating system upgrade called OS 3.3.0, and more.
Elmo Company, a 101-year old global technology company predominantly in the education, professional, and enterprise channels, is now entering the residential space with a unique dedicated room control solution that features ease of installation and an intuitive user experience. This new system, called the CVAS Room Control System, is just the first of what will be an expanding line of bullet-proof, daily use products that offer an optimal blend of performance and value.
On Monday we learned of the launch of a new brand of wireless streaming music systems called AVA. Targeted towards the higher-end of the market, AVA features a more European design aesthetic, is targeted for distribution through the custom integration channel, and comes from a triumvirate of co-founders of respectable pedigree.
But does this pedigree guarantee their success?
Allterco Robotics, a global high-tech manufacturer of simple yet sophisticated Internet of Things (IoT) devices, offers a line of home automation tools and solutions they sell under the Shelly brand name. While there are a lot of “black box” type solutions on the market today, don’t be fooled – Shelly devices contain world-class technology, expansive capabilities, and broad compatibility with major control brands.
If you try to go to the website of Exogal, a high-end digital electronics manufacturer, you’ll end up at a YouTube video titled, “If you’re watching this, we’re dead.” The video consists of Exogal CEO Jeff Haagenstad looking directly into the camera and explaining to viewers that the company has died..and why that happened. It’s a cautionary tale for all manufacturers who are universally buffeted by supply chain issues – especially the worldwide, multi-industry chip shortage.
Crestron Electronics, one of the industry’s leading control and automation system manufacturers, announced today that they are making a major push into the lighting segment – especially within the realm of what is generally known as human-centric lighting (HCL). Their new line of LED Light Fixtures not only contemporizes their lighting offerings to today’s standards – but I believe that they take the lead with an exciting and futuristic new capability known as Solar Sync™.
Crestron Electronics announced today that it is launching two new audio products, both part of its successful Crestron HOME residential line-up. The addition of these new models – an in-wall subwoofer developed in conjunction with partner Origin Acoustics, and a new DM NAX 4-zone streaming pre-amp – demonstrates the company’s continued commitment to further expanding their residential business.
Amazon is widely credited with having created the entire smart speaker category with their Alexa voice-controlled Echo smart speaker and other products. The company has sold millions of them since their introduction in 2015, especially at often insane sale prices during the holiday selling season. But Bloomberg Businessweek has come into possession of leaked internal Amazon documents that paint a portrait of a category that appears to be in serious trouble, principally because it fails – often miserably – to retain consumer interest.
And, the documents show, not only do consumers lose their interest…they lose it quickly.
On Monday evening (January 3, 2022), as part of their festivities kicking off the 2022 edition of the Consumer Electronics Show (CES), Vice President of Research for the Consumer Technology Association (CTA) Steve Koenig shared what the association believes to be some of the top trends in Tech today. Saying, “…we’ve witnessed an abundance of innovation across this whole season and certainly over the past year…”
