Strategy in TECH...
Last week’s Strata-gee story on the final liquidation of what remains of Thiel not only drew a huge number of readers, it also sent a big chunk of them on to the auctioneer’s website (McLemore Auctions). Many of those readers who journeyed to the auction were in search of a great deal on a good line of Thiel speakers. But then, in an unexpected twist, a source reached out to Strata-gee to offer a warning to those in search of a great deal on Thiel.
Popular home automation systems provider Savant Systems has been extending and expanding their product line-up with ever newer, ever smarter solutions for years. And now Savant says audio too can be smarter thanks to its new SmartAmp smart audio amplifier, being launched now in conjunction with their participation in the Pacific Coast Builder Conference.
The long sad saga of Thiel is just about over for good. Having entered bankruptcy in October 2018, an auction house has finally been selected and started the process of liquidating all that remains of the former Nashville, Tenn-based Thiel…including Thiel Loudspeakers, Aurora by Thiel wireless music systems, and detritus from the Aurora Studio live streaming music studio.
Control4 announced today an all-new and improved operating system for Control4 installations that they call Smart Home OS 3. OS 3 is designed to be an easy unifier of the many devices in consumers’ installations, offer a robust infrastructure, give consumers choice & simplicity, maintain privacy, and – critical for integrators – enables professional support. It is their most tested and intuitive user experience that is as simple to use as a smartphone.
Many years ago, I worked at a audio specialty retailer in East Lansing, Michigan. As audio specialists, we not only sold and serviced some of the finest audio brands around, but we also sold test gear for users and pros to use to test and fine tune their systems. And one of the brands we sold that offered high quality testing products was AudioControl, who along with their line of graphic equalizers also offered things like spectrum analyzers with calibrated microphones.
They still sell testing gear and now will be showing their latest iOS-based digital test measurement solutions at InfoComm 2019.
Control4 has issued an advisory this week to reassure integrators and their clients that the company will support the ‘Works With Google Assistant’ program and is working on new Nest drivers consistent with Google’s Certification standards to avoid issues related to the recently announced shutting down of the ‘Works With Nest’ program.
Innovative architectural loudspeaker designer/manufacturer James Loudspeaker announced this week that it will split off its Mavericks theater products into their own division, the Mavericks Architectural Cinema (MAC) division. This new division will offer the company’s dramatic Mavericks theater speakers for both the high-end residential and commercial cinema installation markets.
Ever since EVA Automation acquired Bowers & Wilkins (B&W) back in 2016, I have nervously watched to see the impact of this clash of cultures – new wave with old school. Strata-gee had already exhaustively reported on the painful slow-motion train wreck of Thiel Audio – another high-end audio brand purchased by private equity. In that case, its ultimate demise was in part due to the launch of affordably-priced, but common Bluetooth technology speakers relying on the power of the Thiel brand to justify the non-common selling price.
Would audiophile darling B&W suffer the same fate?
The day has finally arrived. A day long rumored…but never announced. A project shrouded in mystery…willfully maintained, with leaks locked as tight as a special counsel investigation. But now, at long last, all is revealed…for on this day Bowers and Wilkins (B&W) launches their all-new concept – the Formation line of products. And the mystery is finally unveiled. Best of all…Strata-gee recently got a sneak peek that we can reveal now.
Are you a one percenter who loves movies, but doesn’t love sharing a theater experience of dirty seats and sticky floors with the unwashed masses? Then Red Carpet Home Cinema is for you! You can see first-run, genuine (non-bootleg) blockbuster Hollywood movies in the comfort of your very own plush home theater for the positively pedestrian sum of a mere $3,000! And you can absolutely see them on the same date & time they are in commercial theaters! Hurrah!
