Sonos, Inc. (Nasdaq: SONO) announced today the long-awaited launch of its secretive new product targeted for a “multi-billion dollar category,” as Sonos CEO Patrick Spence is wont to remind us of frequently. One of the worst-kept, leakiest of launch secrets (probably intentionally so) in the industry, the company announced a new over-the-ear wireless headphone model featuring Dolby Atmos immersive sound and active noise cancellation called Sonos Ace.
But did the company Ace the test for turning around its deteriorating financial performance?