Strategy in TECH...
Monoprice, the company most successful at pursuing a low-price, cut-rate strategy in regards to cables, adapters, and accessories, and the bane of many upscale cable companies in the consumer electronics space, has continued to grow and expand, now adding housewares and home goods to their growing assortment.
Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
Startup software provider TRXio announced this week that it has joined Home Technology Specialists of America (HTSA) and fully participated in the organization’s Fall Conference last month in Chicago. The move is seen as another step on the road to greater awareness and acceptance of the company’s prime offering – inventory tracking software.
Turn it On (TiO), Anuva Automation’s savvy and simple smart-home automation solution, announced today that it will have an exciting giveaway at next month’s CEDIA show in Dallas, TX. The company has partnered with KEF to offer a free daily drawing of exciting products in booth #2919.
ProSource, a national dealer buying group, announced this week that it has cut a deal with DTS Inc., to partner in marketing and promoting its Play-Fi wireless music system products. DTS, which announced an expanded roster of Play-Fi participating manufacturers at CEDIA Expo, has been a bit behind other wireless makers before now, but is seen as picking up the pace of its expansion.
Walled Lake, Michigan-based sales representative company QMI, Inc. (The QMI Group) held a Casino night on Sunday, August 23rd for the sales staff of ABC Warehouse, a large electronics and appliance retailer in the Midwest. Sponsored by Pioneer and Polk Audio, the Casino night capped a 90-day sales promotion that allowed floor salespeople the opportunity celebrate their success, blow off some steam, and earn valuable prizes.
The folks at Anuva Automation, maker of the TiO wireless home automation solution, are getting their act together and taking it on the road – launching what they call the “Grow Your Business Tour” for dealers around the country. Kicking off today at the Anuva Innovations center in Raleigh-Durham, NC, the GYB Tour will hit 10 major markets between now and September 23rd.
Gibson Brands took advantage of the Consumer Electronics Show in Las Vegas to make a bit of a show of their own to celebrate 120 years in business. The company, which serves up 23 different brands of musical instruments, professional audio products and, more recently, consumer electronics products, chose a unique way to mark the occasion by going “Back to the Future.”
The DaVinci Group announced today a significant upgrade to its warranty program – already one of the best overall warranty programs available. Currently, the company offers 2-years parts and labor on all wireless products, 5-years parts and labor on all amplifiers, and an impressive Lifetime replacement warranty on all architectural speakers, volume controls, and speaker selectors. How do you improve on a solid warranty package like that?
