Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.
Promotions
With Expo Just Days Away, NY Rep Announces Addition of Joe Kane Seminar
Audio Associates, a prominent New York Metro and Mid-Atlantic sales representative company, announced that it will offer a seminar from well-known video specialist Joe Kane of Joe Kane Productions to the line-up at its upcoming dealer Expo scheduled for August 12 & 13 at The Seaview Hotel in New Jersey. The news dramatically ups-the-ante of the Expo’s educational sessions and will offer NY Metro and Mid-Atlantic dealers an opportunity to hear the industry’s leading expert on video technologies speak on key trends and topics.
See more on one of New York’s largest dealer events below… [Read more…] about With Expo Just Days Away, NY Rep Announces Addition of Joe Kane Seminar
Don’t Throw the Baby Out with the Bathwater
As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.
But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”
