Press Day at CES is – to put it mildly – a bit of a grind. A seemingly never-ending series of scheduled press presentations that are scheduled one hour apart so the press can run from one supposedly 45-minute (of course they all run long) event to the next. The hallways often look more like a mosh pit as reporters, bloggers, and editors push, shove, and elbow their way to the next presentation hoping to get a seat close enough that the presenters don’t look like ants.
It’s easy to become jaded, as one sits through slickly produced, Hollywood-style presentation after another. Rarely, do we get surprised.