In a new report from research firm Visible Measures and reported on by eMarketer, views of branded videos in the fourth quarter last year jumped an impressive 50% in the year-over-year (YoY) period and an even more impressive 60% as compared with third quarter results. In looking over the report, we couldn’t help but notice that the industry that earned the greatest share of this dramatic growth was electronics.
Research
CES Opens to Press and Already…A Couple of Surprises
Press Day at CES is – to put it mildly – a bit of a grind. A seemingly never-ending series of scheduled press presentations that are scheduled one hour apart so the press can run from one supposedly 45-minute (of course they all run long) event to the next. The hallways often look more like a mosh pit as reporters, bloggers, and editors push, shove, and elbow their way to the next presentation hoping to get a seat close enough that the presenters don’t look like ants.
It’s easy to become jaded, as one sits through slickly produced, Hollywood-style presentation after another. Rarely, do we get surprised.
But this time…we got a couple of surprises… [Read more…] about CES Opens to Press and Already…A Couple of Surprises
Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping
In news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…
Learn more about this latest research on Affluents, likely the target end-user for many of us… [Read more…] about Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping
Strata-gee’s CEDIA Expo Survey Offers Surprises – Positive & Negative
The CEDIA Expo is next week and our annual CEDIA Survey is now closed for responses. Thank you all who participated – we truly appreciate those of you who took the time to respond. Results are in and we have to say, just when we think there are no surprises left…we get surprised again.
See some of the surprising…and not so surprising results from this our 2013 Expo Survey… [Read more…] about Strata-gee’s CEDIA Expo Survey Offers Surprises – Positive & Negative
EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey
STRATA-GEE.COM EXCLUSIVE
Last month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.
See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey
CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth
This week the Custom Electronic Design & Installation Association (CEDIA) released what it called key findings from its 2012 and 2013 annual Benchmarking Survey of members. The findings were of 2012 final results and dealer expectations for 2013 and according to the trade association, suggest that the industry has stabilized and is even back to showing moderate growth.
See more on these key industry findings against which you can benchmark your company’s results… [Read more…] about CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth
Joe Knows (High Performance) Video
One of the highlights of Audio Associates Dealer Expo in New Jersey last week was a key seminar on video screens given by none other than Joe Kane, one of this industry’s best known and most respected video technology experts. Kane’s presentation was supposed to cover how to select the best screen for the installation – but the enigmatic Kane couldn’t help himself and covered – rapid-fire – several topical industry subjects for an engaging presentation that went well past its scheduled 60-minute time slot.
See more on the at-times irreverent Kane’s presentation of a variety of video subjects… [Read more…] about Joe Knows (High Performance) Video
Wow! Technology Breakthrough Could Help Smartphones Run 10 Times Longer Before Recharge
A chemical company in Japan announced today it may have had a breakthrough discovery in the design and construction of lithium-ion rechargeable batteries that could increase their capacity by as much as a factor of 10 times. Shin-Etsu Chemical Co. says there is still much more testing to be done, but could potentially begin selling the new technology batteries within the next three to four years.
See more on this surprising announcement out of Japan… [Read more…] about Wow! Technology Breakthrough Could Help Smartphones Run 10 Times Longer Before Recharge
Does Your Website Measure Up? New Study Provides Benchmark
By now, most of us in the TECH industry have launched websites to represent our businesses online. However, it can be hard to know just how your website measures up as compared to other small business websites – all vying for attention of the web “surfers.”
Now, a new and pretty comprehensive study of more than 6,000 small business websites has been released – and the results provide a benchmark against which you can see how your web marketing efforts measure up.
See an interesting infographic & how your website stacks up vs. the average small business… [Read more…] about Does Your Website Measure Up? New Study Provides Benchmark
Uh-Oh, Consumer Adoption of Tablets Slows in Q2 CEA Says
In new data released today by the Consumer Electronics Association, consumer adoption of one of the hottest technologies in tech today – tablet computers – actually (and unusually) slowed in the second quarter of 2013. This unexpected downturn comes after several consecutive quarters of growth for a product category that the CEA itself identifies as one of the two major drivers (along with smartphones) for the entire electronics industry.
