One of the benefits of attending the 2012 CEA Line Show in NYC is that the sponsoring trade group (Consumer Electronics Association) brings their resident economist who provides the latest market research data of where the industry is now…and where he thinks it will be at the end of the year after the holiday selling season. He’s not always right…but he is always interesting. And this year, as always, there was a mixture of good news and mostly bad news.
Research
Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
Monster’s New Global VP of Marketing and Web
At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
Is Housing Finally Turning Up?
Since 2007, the housing industry has been in a long, downward slump, with only a few positive bumps along the way providing some moderation. Today, however, we may be finally seeing some of the first “green shoots” of a possible turnaround in housing with two different and unrelated reports turning in positive numbers.
Is this the beginning of a housing turnaround?… [Read more…] about Is Housing Finally Turning Up?
Builders’ Construction Forecast Event for Media Has Powerful Data & Surprises
On Tuesday, the Associated Builders and Contractors (ABC) held a webinar for the media called the 2012 Mid-Year Construction Forecast with presentations from some of the most powerful industry-related economists with fresh data and forecasts…and some surprises.
See new construction data and the latest trends it suggests will occur… [Read more…] about Builders’ Construction Forecast Event for Media Has Powerful Data & Surprises
Housing Starts – Start of a New Trend?
The Commerce Department on Tuesday released the latest report on the residential construction market – a key economic indicator for the custom integration market – and…as you might suspect with this uneven recovery we are in…the data showed yet another zag after last month’s zig. Total residential housing construction starts for the month of May were 708,000, down 4.8% from the revised April level of 723,000 units.
But the news wasn’t all bad… [Read more…] about Housing Starts – Start of a New Trend?
Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%
A new report from the Federal Reserve Board shines the light on why the economic recovery is so anemic – middle income families got hit the hardest in the recent financial industry collapse in 2007-2010. And with an economy that is 70% based on consumer spending…this is troubling news for those involved in selling consumer goods and services – such as the consumer electronics industry.
[Read more…] about Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%
Latest Brand Preference Survey Spells Trouble for Key Tech Brands
In a new study by market researcher Strategy Analytics, more than six thousand consumers were surveyed about which technology brands they preferred – and the results highlight what is likely a radical market repositioning for certain tech brands that have lost market share in a challenging industry environment.
See if these results surprise you as much as some of them did me… [Read more…] about Latest Brand Preference Survey Spells Trouble for Key Tech Brands
More Than 50% of All Americans View Online Video
<December 28, 2011> Earlier this month, eMarketer released a report showing that online video viewing has reached a key milestone with more than 50% of the entire U.S. population watching video on the Internet. And the market research company forecasts that the trend will only continue to rise over the next three years. [Read more…] about More Than 50% of All Americans View Online Video
At Long Last CEDIA Releases Findings from New Research on CI Market
<December 15, 2011> At the September CEDIA Expo in Indianapolis, the trade association’s CEO, Utz 
Baldwin, held a press event in which he announced that the organization was in the final stages of completing a detailed research report on the custom installation market served by its members. Baldwin, who is no longer with the organization, promised a fourth quarter release – and they just made it as they announced today selected data from the report which, interestingly, will not be available for sale in 2011. [Read more…] about At Long Last CEDIA Releases Findings from New Research on CI Market
