Strategy in TECH...
In what some might view as a startling result, new research from GfK reveals that a majority of consumers (52%) said that they prefer to install their own smart home products. This result is substantially higher than the percentage of consumers who said this (43%) the last time this survey was done in 2015.
You will find more infographics at Statista
As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what Strata-gee has previously reported, that people use smart speakers more for listening to music, than for any other task…including voice-control of their home automation solutions.
Like past years at Expo, CEDIA presented a summary of their findings from the recently completed Size and Scope survey at Expo 2018. This year, however, the presentation was made by Grant Farnsworth of The Farnsworth Group, an Indianapolis-based market statistics consultant who did an excellent job in conveying a lot of detailed and important data to show attendees.
After years of shocking privacy breaches and the more recent Facebook/Cambridge Analytica scandal, consumers are becoming more and more concerned about the security of their personal data. This attitude is reflected in new privacy research survey in which a majority of respondents said they viewed their personal data as more valuable to them than even their car.
A new report by The Information has roiled Amazon, punching a hole in the concept that users of their Alexa-powered smart speaker devices will use them to buy billions of dollars of goods through voice ordering. According to sources from inside Amazon, the company is disappointed that only about 2% of users of their devices use them for voice-enabled shopping – a result that throws shade at the company and industry analysts who predicted a tsunami of voice-powered purchases. The company’s spokesperson disputes the report.
With all that’s going on in the world of politics – or perhaps because of what’s going on in the world of politics – two senators are calling for an investigation of the Smart TV industry, citing concerns about a potential compromise of privacy for users of which they are unaware. This move is in response to news that emerged a few weeks back suggesting that Smart TV makers were tracking users viewing, unbeknownst to them.
New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of years now. If consumers believe in “smart” technology, what’s going on with smart appliances??
The race is heating up for global leadership in artificial intelligence, considered by many to be the next area of technology that will explode with activity. Many major players here in the U.S., both in Silicon Valley, as well as other places, seek to establish themselves as the leaders in AI.
But where in the world is the greatest amount of money going to fund startups who will drive the development – and ultimately the adoption – of AI? You might be surprised…
In a new updated report by market research firm Strategy Analytics, the global smart home market is said to have had a great 2017 and updated forecasts expect industry sales of this technology to continue to rise ever higher to an expected $155 billion by 2023.
