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What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

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Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Have the Tables Turned? Internet Users Research Online, Buy In Store

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Researching on you phoneThe data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.

In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.

But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store

Apple Wins Holiday Smartphone Wars

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Flurry Analytics logoIn new research from Flurry Analytics, Apple clearly won the battle for holiday shoppers smartphone dollars. Based on activations of smartphones and tablets during the period of 12/19-12/25, Apple took a healthy 44% bite out of the market…well ahead of second place finisher Samsung (21%), who has struggled in the wake of a battery-blowup scandal. But when compared to last year…some surprises emerge.

See more on this research, released just days after the holiday season… [Read more…] about Apple Wins Holiday Smartphone Wars

Cyber Monday was Big, But is It Losing Its Mojo?

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Photo of shoppersOh I know…you’ve been reading all of the press about how Cyber Monday was the biggest online shopping day ever this year. So how can we be suggesting it’s losing momentum? Well, according to new data analyzed by eMarketer, that appears to be exactly the case.

So which days are gaining ground on Cyber Monday?

Read on to find out what day or days are gaining on Cyber Monday… [Read more…] about Cyber Monday was Big, But is It Losing Its Mojo?

CTA Predicts Record Black Friday Week

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Nearly 50% of the Entire U.S. Population Will Buy Tech Then

CTA logoIn a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.

See more on this CTA survey, including what consumers will buy… [Read more…] about CTA Predicts Record Black Friday Week

Houzz Smart Home Study Results Offer Some Surprises

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Houzz title slideSecurity & Thermostats are Top Smart Home Priorities

Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.

See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises

New Size & Scope Survey Results Released at CEDIA 2016

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CEDIA study cover pageAs is their normal practice, CEDIA released selected results from their 2016 Size and Scope of the Residential Electronic Systems Market survey in their booth during CEDIA 2016. The presentation this year, like last year, was made by Dave Pedigo. However, unlike last year, this year Pedigo has been put in charge of market research, a post that has been open since Erica Shonkweiler left some time ago.

Last year, we reported on the some of the surprising results from the survey. Some of those results were so surprising, they were unbelievable – and even Pedigo agreed with us that some didn’t appear proper. This year? Some of the results, if accurate, could be troubling.

See the results CEDIA shared with members at CEDIA 2016… [Read more…] about New Size & Scope Survey Results Released at CEDIA 2016

New Research: HDR TVs in 100 Million Homes by 2020

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Strategy Analytics logoMarket researcher Strategy Analytics forecasts High Dynamic Range (HDR) TVs will be in 100 million homes in the United States by 2020. This is a relatively quick adoption for this new technology, which is used by many companies as a step-up feature in their better sets.

See more of the data predicting this rapid ramp-up of HDR TVs… [Read more…] about New Research: HDR TVs in 100 Million Homes by 2020

Promoters of 8K Broadcasting in Japan Admit They’re Getting Pushback

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8K Super Hi-VisionA consortium of companies in Japan, including large public broadcaster NHK, this month began testing a broadcast system of 8K TV signals via broadcast satellite (BS) channels. This test of an 8K broadcast system has been in the works for a couple of years now, as the country races to prepare for Ultra High Definition broadcasting of the upcoming Tokyo Olympics in 2020.

But promoters of the system admit they are getting significant pushback. Why? Read on to see what the detractors are saying.

See who is pushing back and what they say are significant and unaddressed concerns…. [Read more…] about Promoters of 8K Broadcasting in Japan Admit They’re Getting Pushback

One Look at This and You’ll Understand Why Wal-Mart Bought Jet.com

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Jet.com logoWal-Mart may be the world’s largest retailer, but when it comes to their ecommerce efforts…well, they’ve been much less than that. As behemoth Amazon.com continues to show strong growth, dominating category after category, Wal-Mart has seen its results lag.

See why Wal-Mart needed to do something to spark online sales…

[Read more…] about One Look at This and You’ll Understand Why Wal-Mart Bought Jet.com