Strategy in TECH...
I recently received the final data on SVOD (subscription video on demand) market share for 2024 for the top streaming service providers. This data came from JustWatch, an international streaming guide with 17 million monthly users in the U.S. and 55 million monthly users in 150 countries worldwide.
The Consumer Confidence Index (CCI), one of two major indexes tracking consumer sentiment on the U.S. economy, dropped in January, following what appeared to be a turning point to the negative side in late December. The CCI, a monthly survey of consumers conducted by The Conference Board and widely followed by economists as a reliable gauge that probes consumers’ thoughts on the economy – both in a rating of their present conditions…and in their rating of the near-term future prospects.
What does this unexpected decline mean for the economy?
This past Sunday, on the eve of this week’s launch of the Consumer Electronics Show (CES) 2025, the Consumer Technology Association (CTA) released updated projections for total Tech industry sales in the year, as is its custom. According to the trade association, total Tech industry sales are expected to reach $537 billion – the highest level in history.
The overall housing market has been an economic laggard as the country has seen its economy rebound in the post-pandemic era. The reason for this is primarily due to an unusual combination of high interest rates AND high home prices AND limited available inventory of homes for sale. It is a triple witching that has bedeviled the housing industry in the post-pandemic era.
But is housing about to turn up?
In what may be another sign of the post-pandemic blues, data published this week by research firm Antenna showed that growth in streaming service subscriptions in the U.S. dropped by 50% in 2023. Some are saying the boom in streaming is over…or could it be an over-adjustment that will correct itself and return to growth again soon?
NOTE: Scroll down for a brief update – The latest economic data showing lower inflation appears to be finally registering with consumers as the latest preliminary reading of the University of Michigan Index of Consumer Sentiment jumped more than a massive 13% in just one month. This took the index to its highest reading in two-and-a-half years (since July 2021).
For the first time since the category has been independently tracked, new data from market research firm International Data Corporation (IDC) shows that global shipments of smart home devices actually declined in 2022. Not only that but while the market researcher predicts that 2023 will see a bit of a rebound overall, its largest segment – Smart TVs – will likely decline again this year.
Residential construction of new homes – known as housing starts – continues to register monthly declines as a combination of still-high home prices along with rapidly rising mortgage rates results in collapsing home affordability. While economists continue to debate if and when the U.S. economy enters a recession – it’s clear that housing overall, and the home building segment specifically – is already there.
By now, data clearly shows that vinyl record sales here in the U.S. have been growing steadily for more than a decade. When initially detected, many thought it was simply a fad… They thought that at first CDs…and then digital downloads…and finally digital streaming would supplant vinyl. Now we know that is just not the case and that vinyl is continuing to grow in importance again to the music industry.
Think this is just a U.S. phenomenon? Think again! A report by the Nikkei in Japan notes the dramatic growth of vinyl sales there, as well.
After 70+ days of declining gas prices and news that inflation has peaked, consumers are feeling a little bit better about things. And that is especially true of wealthier consumers, according to the latest reading from the Morning Consult/Axios Inequality Index – which includes consumer sentiment information broken down by income level.
