One of the greatest challenges for those of us in the residential technology business is the surprising lack of real hard data on the market. Now, you can do something about that. By participating in the 2017 CEDIA Size and Scope of the Residential Electronic Systems Market survey, you help the organization collect the data that will give you a better understanding of your market…a true win-win.
Statistics
More Consumers Prefer to Watch TV Shows on Computers, Than on TVs
The TV Set is Losing Its Position as Top Entertainment Device
In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just one year ago, the same survey produced the exact opposite result. Although the number of consumers watching TV content on computers has been increasing over the years, this is the first time that computers were picked by a substantial majority.
See more on this new and surprising consumer data… [Read more…] about More Consumers Prefer to Watch TV Shows on Computers, Than on TVs
New Data on Smart Home Market is Wildly Bullish
New research results released this week on the smart home market were wildly bullish on the recent impressive growth of the segment, as well as the continuing prospects for growth in the future. The survey, sponsored by PlumChoice, Inc (a technical services provider for IoT and cloud brands) and the Z-Wave Alliance (a consortium of companies promoting Z-Wave wireless technologies), offers a deeper view of the market’s momentum with some surprisingly positive results.
See more from this new research on the smart home market… [Read more…] about New Data on Smart Home Market is Wildly Bullish
Existing Home Sales Hit 10-Year High
In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in ten years. The organization says this result “signals resilience among consumers even in a rising interest rate environment.”
See what existing home sales means for the economy… [Read more…] about Existing Home Sales Hit 10-Year High
Why Consumers Don’t Like to Shop at Retail Anymore
New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.
See this latest research showing where retail is “dropping the ball”… [Read more…] about Why Consumers Don’t Like to Shop at Retail Anymore
What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Did the 2016 Presidential Election Impact Consumer Trust?
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Have the Tables Turned? Internet Users Research Online, Buy In Store
The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.
In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.
But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store
Apple Wins Holiday Smartphone Wars
In new research from Flurry Analytics, Apple clearly won the battle for holiday shoppers smartphone dollars. Based on activations of smartphones and tablets during the period of 12/19-12/25, Apple took a healthy 44% bite out of the market…well ahead of second place finisher Samsung (21%), who has struggled in the wake of a battery-blowup scandal. But when compared to last year…some surprises emerge.
See more on this research, released just days after the holiday season… [Read more…] about Apple Wins Holiday Smartphone Wars
Readers Pick Our Top Ten Stories of 2016
As the end of the year rapidly approaches, it’s a great time to look back on 2016 to remember the big stories of the year. Some of these stories were ultimately eclipsed by subsequent ones – and some of them will continue to resonate through 2017 and beyond.
See which stories our readers picked as the Top Ten of 2016…
CTA Predicts Record Black Friday Week
Nearly 50% of the Entire U.S. Population Will Buy Tech Then
In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.
