Strategy in TECH...
In what is likely another sign of the housing market downturn, and perhaps a cooling of the overall economy, sales of luxury homes in the U.S. plummeted in the three-month period that ended in April, according to an analysis by Redfin Corp. as reported by Bloomberg News. The Redfin analysis covered the top 50 metropolitan areas and revealed the largest drop in sales of luxury properties since the onset of the pandemic.
For the first time in quite a while, CEDIA released the results of a new market study that helped to illuminate where the market is at today. There were, as usual, some significant surprises presented – perhaps the first was an interesting change in methodology that may perhaps serve to deliver a clearer view of key market data.
In the latest report from the music world, we learned two surprising facts: First, for the first time in 17-years, retail sales of physical compact discs actually increased. And second, for the first time since 1991, vinyl records are the most popular physical media format. It’s big news and much of the media – even mainstream news outlets like CNN – reported on this development. It appears to be part of a surprising swing by consumers back to physical media, as sales of vinyl records in 2021 saw a stunning year-over-year increase of 51.4% – the biggest increase of ANY format, physical or streaming.
What the heck is going on here?
Market researchers are sounding the alarm as new research indicates that almost half of all moviegoers are no longer buying tickets to see movies at the theater. They say theater owners must “‘urgently’ rethink the experience.”
In new research from a think tank based in Bentonville, AR called Heartland Forward, we learn that innovation in the U.S. is largely happening on the east and west coasts of the country – not in America’s heartland where entrepreneurship is lagging. And that they hope to change by influencing state policymakers to go on the offensive to launch new entrepreneurial initiatives.
While there were many horrible ramifications of the COVID-19 pandemic that sickened and killed many Americans and people around the world, one interesting byproduct has been a renewed look at our world of work and how it can be changed and/or improved. News organizations around the world are just now talking about the results of a recently concluded study in Iceland that may change our world of work forever.
In new data from market researcher eMarketer, we learn more details on just how well e-commerce sales are doing both overall and for specific players such as Target and Amazon. It is pretty well known that as the pandemic rolled out in early Spring of 2020, Americans were thrust into quarantine and a 24/7/365 existence at home. This caused many to order their supplies from online retailers, even those consumers who had not previously ever purchased online before. Clearly, COVID was horrible for America (and the world) but good for the e-commerce business.
All online retailers did well, with companies like Walmart and Target seeing their e-commerce operations really gain some traction. But did some do better than others? Oh yeah…
Many political observers have declared the end of bi-partisanship, as the political right and left seem further apart than ever before in the history of the country. Yet there is one area where both parties agree, it is time to rein in the big tech players. Ironically, in a new poll of the 15 most trusted brands in the world, we find a lot of tech represented – including some of the Big Tech players. Is Congress out of step with the American people? And how important is “trust” to a company or brand anyway?
Whether you are a manufacturer designing tech gear for the residential market, or an integrator designing systems for your client’s homes, it can be helpful to better understand how they wish to use the gear or systems to consume media content. New statistical research shows that – no surprise – the average daily time U.S. consumers spent consuming media hit an all-time high in 2020…the year of COVID-19. You probably already knew this fact or at least suspected it to be the case. Now the data is in and between digital media and traditional media, the average consumption moved up by almost an extra hour a day.
But what you likely don’t know is – which specific media category saw increased use, which specific media category saw decreased use? And, most importantly, what happens now?
New research from global researcher IPSOS and published by Quirks shows Americans are anxiously anticipating the post-pandemic period with a strong desire to reconnect with a ‘normal’ lifestyle. What do they crave? In some cases, the answer to that is predictable – and in other cases the answer is a surprise. But I found one thing interesting, the mood of their answers changes dramatically when Americans are asked about the topic of returning to work.
