Strategy in TECH...
Two different economic reports on the residential housing market show conflicting results. One report is on the latest data in housing starts…the other contains the latest results on new home sales. But these reports paint two very different pictures. Is housing growing? Or rather, is it fading?
According to the most recent data from retail industry market researcher Coresight Research, retail store closings just a little over one quarter into 2019 are nearing the total number of store closings for all of 2018. This data includes both those retail companies falling into bankruptcy…and those trimming locations out of their overall footprint while remaining in business.
In the latest report on consumer confidence, The Conference Board’s Consumer Confidence Index showed a significant drop in overall confidence in the month of March. The Conference Board characterized this drop as “unexpected.” Economists are taking note of this result as March is the first full month after the partial government shutdown in February, and many had expected a more favorable reading.
As regular Strata-gee readers know, I follow basic economic data for our readers. Not all economic data, just that data I feel are germane to the custom integration and consumer electronics industries. Normally, that is a fairly sane and sedate task – but lately, it has gotten a bit crazy, with wild up/down swings the likes of which I haven’t seen since the last great recession. Take housing starts, for example…
A newly created poll by Axios and The Harris Poll reveals what Americans think of the reputation of the top 100 most visible companies in the U.S. Tech, as you might imagine, was well represented here, and this poll bared a difficult truth for many tech companies…their reputation is crashing.
New data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development shows that sales of new single-family homes in December were a seasonally adjusted annual rate of 621,000 or 3.7% above the revised rate in November of 599,000. However, it remained 2.4% below the year-ago rate of sales in December 2017 of 636,000.
The U.S. Commerce Department released new data this week on housing starts for December 2018. Overall residential construction dropped to 1.08 million units on a seasonally adjusted annual rate or 11.2% lower than the November rate of 1.2 million units. This is the lowest rate of residential construction since September 2016.
The latest data from market research firm Strategy Analytics shows that Amazon is still the king of the smart speaker market – selling more smart speakers than anyone else. But the data also showed something else rather surprising – Google has substantially closed the gap between it and Amazon, coming within about 5.5% of Amazon’s market share numbers in the all-important fourth quarter selling season.
In a result that was not expected by most industry analysts, contract signings to purchase previously owned homes dropped in December for the third month in a row. The news is widely viewed as yet another indicator of a housing industry slowdown, along with declining affordability and rising housing and mortgage costs.
New data from multiple sources are increasing economists concerns of an economic downturn within the next two years – perhaps even later this year. The latest readings on consumer confidence/sentiment and existing home sales show sharp downturns, sparking new debates on the real health of the economy.
