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CEDIA CIT Certification Awarded Global Accreditation

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The Custom Electronic Design & Installation Association (CEDIA) announced today that its Cabling & Infrastructure Technician (CIT) Certification has received third-party accreditation which means that it conforms with the global ISO/IEC 17024:2012, General Requirements for Bodies Operating Certification of Persons standards. This is according to the ANSI National Accreditation Board (ANAB), a subsidiary of the American National Standards Institute (ANSI), which oversaw the process that determined the CIT Certification program fully conforms with ISO/IEC 17024 global standards.

See more on the CEDIA CIT accreditation…

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ISE Postpones February Show Due to Rising Omicron Infections

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Photo from ISE 2017

Taking Action to Prioritize Attendee Safety

Integrated Systems Europe (ISE), a popular custom integration trade show that takes place in Barcelona, Spain, announced this week that the show managers have decided to postpone the event from its originally scheduled run of February 1-4, 2022 to now May 10-13, 2022. The reason for the postponement is due to the rapid rise of Omicron-variant COVID-19 infections in Spain as well as its impact on international travel overall.

See more on the ISE decision to postpone the show…

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CES 2022 Forced to Remove Programs from Schedule in Wake of Cancellations

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Day 1 of CES 2022 at the Venetian
Just before opening at the Venetian on Day 1 of CES 2022

Heading to CES 2022? Be sure to check the online version of the show schedule regularly, as Advertising Age (Ad Age) is reporting that CES has apparently removed “a slate of programs,” including several previously scheduled sessions and panels planned for Tuesday. The move is said to be a result of so many companies and executives canceling or otherwise pulling out of the show.

See the latest news on CES 2022

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CES Shortened by a Day as ‘An Additional Safety Measure’

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Photo of CES show floor

BREAKING NEWS – Event Shortened Jan. 5-8, 7

Strata-gee readers reached out to me on late Friday as word circulated that the Consumer Technology Association (CTA) was taking the unusual step of cutting the Consumer Electronics Show (CES) short by one day “…as an additional safety measure.” That is essentially all that an announcement from the association says about this decision, which on the face of it seems to call into question the safety of attending the event at all.

See more on CES being shortened by one day

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Just Days Away, CES Can’t Catch a Break as More Major Exhibitors Pull Out

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CES in the past

Google, Microsoft, GM, Intel, and more Join the Exodus from CES

UPDATED 12/30/2021 – Scroll down for update – I reported last week that several major exhibitors, including one major event sponsor whose CEO was scheduled as a keynote presenter, had announced they would be pulling out of CES due to the meteoric rise in COVID infections resulting from the Omicron variant. Now we learn even more major exhibitors have decided to join the increasing line of brands heading for the exits from the industry’s largest tech event of the year.

See who else is out of CES now…

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Large Exhibitors Pull Out of CES 2022 Due to Increasing COVID Infections

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Photo of CES show floor

BREAKING NEWS> Amazon, T-Mobile, Facebook, Twitter, & More Pull Out of CES 2022

**SEE BELOW FOR STORY UPDATE** – On Tuesday, several large exhibitors independently announced that they would be pulling out of the Consumer Electronics Show (CES), scheduled to start the week-after-next in Las Vegas, NV. The reason given for these pull-outs was the rapidly spreading COVID-19 infections due to the emerging hyper-infectious Omicron variant. Major brands, such as Amazon, Meta Platforms (Facebook), T-Mobile and more said the rapidly changing COVID situation caused them to consider the safety of their teams and other attendees of CES 2022 – a major indoor event.

See more on this exodus from CES 2022…

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Today in Malaysia, Intel CEO Warns Chip Shortage Will Last to 2023

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Intel CEO Pat Gelsinger at press conference in Malaysia with government official

Speaking at a press conference in Malaysia today, Intel CEO Pat Gelsinger said that the global chip shortage will last until 2023. Gelsinger pointed to the fact that demand keeps expanding, even as the industry struggles to bring more production online to fill the demand.

See more on how Intel sees supply chain issues continuing

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Part 2 of Strata-gee Interview with New Crestron CEO Dan Feldstein

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Photo of Dan Feldstein, new CEO of Crestron

Supply Chain, CEO Role, Going Public, a Better Partner

Last week I wrote about my opportunity to attend the inaugural Creston Next Road Trip in Boston in November. One of the most interesting parts of that experience was having the opportunity to interview new Crestron CEO Dan Feldstein. Crestron, one of the biggest players in the custom integration game, was founded by Dan’s father, George Feldstein (who passed away in 2014) and I was interested in learning more about how the new CEO saw the world and his top priorities and opportunities for the company.

In this Part 2 of that interview, we learn how the company is dealing with the industry-bedeviling supply chain issues, why it will never go public, how Dan views the CEO’s role, and how the company seeks to be a better business partner.

See Part 2 of my interview with Crestron CEO Dan Feldstein

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Branding Lesson: Surprise Kit Kat Tweet Praises Twix; What Happens Next?

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Nestle Kit Kat logo used as part of a branding study

The conventional wisdom of branding says that you never mention your competitors in your marketing – it only serves to promote them. Less professional companies have sales and marketing teams that go one step further by publicly or privately criticizing their competitors!

Which is better? Complement or criticize your competitors? New research holds what might be a surprising answer!

Should you be naughty or nice to competitors? Read on…

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Snap One: What May Be Its Greatest Invention Yet

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Snap One meeting with Ted Green of Strata-gee

A Strata-gee Exclusive Report

In a special presentation to Strata-gee, Snap One educators Rus Rassmussen and Shayne Larsen shared with me the company’s latest revamped educational initiative designed to better educate integrators by improving comprehension and retention. This program, created and designed by the company’s education team, is now beginning to roll out and is impressive in scope, style, and design – it just may be Snap One’s greatest invention yet.

See all the details on this impressive education initiative from Snap One…

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