Strategy in TECH...
Panasonic Corp. announced last week that it is launching a new product that it believes will capture major market share in the market for what they call a “wearable assist robot.” Starting in 2015, the company will field this “wearable” that – for lack of a better description – is like a lightweight, backpack-style partial exoskeleton.
One of the bigger stories in our industry is Dolby Labs introduction of a new surround sound system they call Dolby Atmos. Launched at CE Week in New York City this past June, Atmos has already attracted a number of predominantly electronics manufacturers supporting the system in their latest models. Now the selection of Atmos products expands with new product introductions by both Triad Speakers and Atlantic Technology.
Someone (even Google can’t tell me who) once said “Nothing is new, only rediscovered.”
Case in point: Dolby Atmos, now being touted as the Next Big Thing in surround sound technology. [See A Deeper Dive into Dolby Atmos and Atmos Attacks at CE Week] The two most definable points that are said to differentiate Atmos from earlier surround formats (height information and “sound objects”) are, in reality, surprisingly mature approaches to multi-dimensional sound reproduction.
A Who’s Who collection of significant panel and display manufacturers in Japan says they will collectively invest ¥20 billion ($193 million) into a test production line for OLED panels using a new manufacturing process that promises to move the industry closer to mass production of what many feel is the next-generation video technology. If all goes well, the consortium will be mass-producing large quantities of relatively inexpensive OLED panels by 2018.
The Consumer Electronics Association (CEA) maintains a semi-annually updated forecast for all major categories of consumer electronics and has announced the results of their latest update for July saying the industry will hit another new high watermark in industry-wide sales. In a minor revision of their initial January 2014 forecast, the CEA now says total industry shipments in dollars will total $211.3 billion.
Imagine this – your sales team heads out to meet with prospective clients for your integration business somewhere in your service area. In a meeting, the client likes what they hear, but wants to see just exactly what the salesperson is referring to.
Like magic – presto changeo – your salesperson whips out an iPad and instantly pulls up a sharp, colorful image of the key components being proposed. What’s that you say, Mr. Prospect? You’d like to know how many HDMI inputs this unit has? Another click and a pdf of a manufacturer’s product cut-sheet opens up to detailed specifications – ah, there’s the answer.
Oh wait! – your salesperson exclaims – let me show you this short video made by the manufacturer that demonstrates a key feature that would be perfect for you. A colorful video plays instantly and smoothly, without any “buffering” hesitation.
When the history of Monster Products is written some day in the future, there will be many legitimate highlights for their historian to ponder. First and foremost among these will be the fact that CEO Noel Lee (known as the Head Monster) virtually single-handedly created an industry when in the late 70s he popularized step-up, higher quality speaker cables that independent specialty retailers pushed like crazy over zip cord because it was much more profitable for them (and for Lee). And even though Monster Cable was more expensive for consumers, a clever Monster-created retail display demonstrated to them that they could indeed hear the difference with their own ears.
But we’re pretty certain one scene will not make Monster’s corporate history highlight reel – the company’s failure to continue to capitalize on its partnership with Beats by Dr. Dre. That partnership dissolved some two-plus years ago…with Beats going on to be purchased by Apple recently for $3.2 billion. Monster’s share of that eye-popping windfall: $0.
Is Dolby’s new Atmos format the next frontier in surround sound processing? Or will it merit a repeat of Paul Klipsch’s famous line: “Ho, hum, another breakthrough”?
You’d certainly think the former after prowling the aisles at the just-concluded CE Week in NYC. Both Onkyo and Pioneer showed prototype Atmos-enabled A/V receivers (complete with demonstrations under what must be called “challenging” conditions) while Yamaha, Denon, Marantz, and Integra all indicate they’ll be ready with an array of products in late Q3 or early Q4 this year. But will Paul Klipsch be proven prophetic once again, even if posthumously? That remains to be seen.
[Read more…] about A Deeper Dive into the World of Dolby Atmos; Is This Audio’s 3D?
One of the big themes at CE Week 2014 was the unofficial official rollout of Dolby’s latest surround sound technology – Atmos. Both Onkyo and Pioneer intro’d, displayed, and demo’d Atmos systems. However, since both companies showed prototypes, what we heard was only an approximation of what the final production units should sound like.
We participated in demos of, and closely listened to, BOTH the Onkyo and the Pioneer Atmos systems.
At times during CE Week 2014 we felt as though we were caught in some kind of a clash of the unknown Greek gods – Atmos vs. Heos. In one corner – Pioneer and Onkyo announced, displayed, and demonstrated the all-new 7+ channel Dolby Atmos surround sound systems…with a fair amount of fanfare. In the other corner, calmly confident Denon executives showed HEOS, the company’s new wireless multi-room Sonos-killing (they hope) system. Who would win the day???
