• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

What Savant Can Do
You are here: Home / Consumer Trends / Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%

Don’t Worry About the Top 1% or the Bottom 99% – Worry About the Middle 60%

June 12, 2012 by Ted Leave a Comment

Federal Reserve Board LogoA new report from the Federal Reserve Board shines the light on why the economic recovery is so anemic – middle income families got hit the hardest in the recent financial industry collapse in 2007-2010. And with an economy that is 70% based on consumer spending…this is troubling news for those involved in selling consumer goods and services – such as the consumer electronics industry.

As the financial community crashed in the U.S. fiscal crises between 2007-2009, middle income Amercians took a direct hit, according to a new report from the Fed called the Survey of Consumer Finances. This report, issued by the Fed every three years, covers the period of 2007-2010…the heart of the U.S. economic meltdown.

AudioControl Single Zone Amps

“Families with incomes in the middle 60 percent of the population lost a larger share of their wealth over the three-year period than the wealthiest and poorest families.” – Analysis by The New York Times

A startling view…

While we all know that this was a difficult period, the Fed report offers an at-times startling view of just how severe the crises was…and the disparity of the impact on different groups of Americans.

How bad was it? In a nutshell, the economic crises set the median American family’s wealth back severely – erasing about twenty years worth of growth in wealth. The hypothetical median family – one that is richer than half of American families, and poorer than half of American families – saw their net worth decline to a total of $77,300 in 2010 as opposed to $126,400 in 2007, according to a story in the New York Times. This is roughly where middle Americans were back in 1992…a huge setback.

The Fed's Chart Showing Changes in Net Worth

Middle class ravaged…

The middle class net worth has always been heavily influenced by the value of their homes – and this impact has been increased as other sources of income have tapered off. Unfortunately, the Fed report showed that more than 75% of the middle class’s decline in net worth was due to home prices plunging. And most analysts believe that stagnant-to-declining home prices will continue to ravage middle class net worth in the immediate future.

Sonance James Small Aperture

Median income also dropped, although this is a longer-term trend that occurred even before the economic crash that started in 2007. However, the period covered by the Fed’s report saw this declining income trend actually accelerate – with median incomes falling from $49,600 in 2007 to $45,800 in 2010.

Ability and willingness…

“The decline in mean income was even more widespread … with virtually all demographic groups experiencing a decline between 2007 and 2010.; the decline was most pronounced in the top 10 percent of the income distribution and for higher education and wealth groups,” the Fed’s survey said.

The Fed report sums up the situation noting that the middle-class families sustained the largest percentage losses in both wealth and income during the financial crisis. And – most important to those of us in the consumer products business – these losses negatively impacted their ability, and their willingness, to spend.

“It fills in details to a picture that we already knew was quite ugly, and these details very much underscore that,” Jared Bernstein, an economist at the Center on Budget and Policy Priorities told the times. “It makes clear how devastating this has been for the middle class.”

Lower and upper classes fared better…

Ironically, the Fed’s survey showed that lower income families did a little better during the 2007-2010 period, thanks to the expansion of government aid programs. And the upper income families saw their impact muted as the upper economic demographic tend to rely less on regular job salaries for their income – relying more on investment income for their wealth.

Fed's Chart Showing Change in IncomeAnd while upper income families were impacted by this recession – it was clearly the middle class that took it on the chin and has been impacted mightily. And the impact continues as data in the survey clearly shows that the middle class is struggling to pay down their debts and – perhaps because of that – are unable to save any money.

Debt debacle continues…

For example, although the share of households holding debt has declined 2.1 percentage points over the three years covered by the survey – 74.9 percent of households still hold debt and the median amount has not changed. The Times suggests that declining incomes could be the cause of American households being unable to get out from under their debt loads.

Until the middle class finds jobs, reduces their debts, saves for life-changing events such as retirement, sees their net worth expand, and becomes more confident about their future – those of us who rely on consumer spending on non-essential goods will find business continues to be challenging.

Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Consumer Trends, Economic Trends, News, Research Tagged With: consumer spending, consumer survey, Fed, income, middle class, net worth

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday

**STORY UPDATED** Strata-gee Founder & Chief Content Creator Ted Green … [Read More...] about Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo.com Has Been Down for ‘A Few Days’
  • Gentex, Owner of Onkyo & Klipsch, Reports 1Q/2025 Results; Sales & Profits Declined
  • LVMH: The Small Shudder That Rocked the Luxury World; Is Luxury Spending Declining?

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d