BREAKING NEWS
AAMP Global announced today that Alex Camara, CEO of AudioControl for the last decade, will leave the company “to pursue new opportunities.” This change in Camara’s status will be effective on March 1, 2023.
Learn more about Alex Camara and AudioControl
While Camara will exit his role as leader of the AudioControl division, the company is quick to point out that he remains both a shareholder in the company and a member of the board of directors. So in many ways, the company suggests that Camara will have a continuing influence on the company.
But it is hard to deny that this is a significant change for the residential side of AudioControl. AAMP Global is an automotive electronics aftermarket company that saw strong synergies with AudioControl, which they acquired in April 2022 – just one year ago. As AAMP’s business was singularly focused on automotive electronics, it’s safe to say that this was an area of significant interest to them.
We are delighted with our acquisition of AudioControl. The synergy between the two businesses is strengthening our market position and has helped us identify a number of exciting growth opportunities across both the automotive and residential businesses.
Scott Forst, AAMP GLobal CEO
The Automotive Aftermarket Priority
At the time of that acquisition last year, AAMP professed interest in the idea of diversifying their business into the residential side and seemed intrigued by AudioControl’s position there. However, it seemed obvious to me that the automotive side was its priority.
Camara has been running AudioControl ever since he acquired it in 2013. At that time, AudioControl was predominantly a car audio aftermarket player, and Camara – along with Chris Kane and the team at the company – led the successful thrust of the company into the residential custom integration business.
Growing Market Share and Influence in Custom Integration as Well
For the last ten years, under Camara’s guidance, the company has continued to refine and expand its success in the automotive aftermarket, while at the same time dramatically growing its share of the residential channel. The company was able to grow its influence so much as to become a valued supplier of a highly innovative, high-performance line of custom integration-oriented residential and commercial audio gear.
AudioControl has continuously delivered both the gear and the profitable programs that earned it a valued status with top custom integrators around the country.
It has been an amazing ten-year period growing the AudioControl brand, building an incredible team, and delighting our loyal partners and customers with products and innovations beyond their expectations. I am incredibly proud of the AudioControl team and what we have achieved together, and the impact we have had in our industry. Following our successful acquisition by AAMP, it is now an appropriate time for me to allow others to exercise their leadership skills and for me to pursue other interests, while remaining active in my role as an observer to the board and investor at AAMP Global.
Alex Camara
Camara: The Timing for This Move is Really Right
In a telephone interview, Camara told me that the timing for this move is really right. He has spent the last year busily integrating the automotive electronics side of AudioControl into AAMP’s existing structure. That work has gone very well he tells me and that is fully under AAMP’s belt. The home side will continue to be run as a separate unit out of their existing headquarters in Seattle.
Camara also pointed out how this internal restructuring has benefitted the residential side of AudioControl, as it has opened up space for the division to grow. In the past, the as the two sides of its business grew, things had gotten a little cramped.
Right now I’m going to create some white space in front of me, and then decide how to fill that white space going forward.
Alex Camara
For now, Camara tells me he plans to take some time off and will eventually look for new opportunities.
Learn more about AudioControl by visiting audiocontrol.com.
See all about AAMP Global at www.aampglobal.com.
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