Procella Audio Appoints Tom Gandulla U.S. Director of Sales

Procella Audio BV, a manufacturer of high-performance speakers for residential and commercial cinemas, announced on Tuesday that it has appointed well-known industry executive Tom Gandulla as its U.S. Director of Sales. Gandulla’s appointment was announced by Procella’s USA Managing Director Chuck Back.

See more on the Procella Audio appointment of Tom Gandulla

Based in Belgium, Procella Audio is in the midst of a significant rebirth, first portended with the announcement in August 2024 of an entirely new executive leadership team, including Ignace Rombaut as CEO and Wim Buyens as Chairman of the Board of Directors. These new leaders are promising to launch a new era of innovation and market expansion for the high-performance brand.

So it is at this poignant moment in time – a time of growing company momentum – that leads us to this appointment of Tom Gandulla as the new U.S. Director of Sales.

An Extensive Career in Audio and Custom Integration

Gandulla has had an extensive career in audio and custom integration stretching back more than two decades. I first met him when he was a key executive at Xantech, a company that was a significant driver in the growth of custom integration back in the industry’s formative years. In fact, Xantech was one of the pillars that would help form the foundation of what the industry would ultimately become. Gandulla was the Director of Sales for the brand back when it was under Core Brands/AVC/Nortek ownership.

We are very pleased to welcome Tom to the expanding Procella Audio team. His proven track record of success and extensive knowledge and experience make Tom ideal to drive the growth of Procella Audio in 2025 and beyond.

Chuck Back, Procella Audio USA Managing Director

Dedicated to Helping Clients and Partners

Procella’s announcement says that Gandulla has always retained a “dedication to helping clients and partners experience world-class Hi-Fi and home theater solutions.” The company also points to his “comprehensive” background with a “specialization in Hi-Fi audio, custom installation and large-scale sound systems.”

I’m thrilled to join the Procella Audio organization at this important time in the company’s history. The launch of Procella 2.0, and the depth and exceptional quality of the product line give me an ideal opportunity to leverage my skills and experience, not to mention my passion for exceptional audio performance.

Tom Gandulla, Procella Audio’s new U.S. Director of Sales

For More on Procella Audio

Prior to joining Procella Audio, Gandulla was the U.S. Sales Manager for iFi Audio, an award-winning audio tech company. Before that, he held roles at Focal Naim America, NEAR Loudspeakers, and a nearly two-year stint with Sound United.

Learn more about Procella Audio by visiting procella.audio.