SnapAV announced this afternoon that they have acquired Custom Plus Distributing, a regional distributor that started in the Pacific Northwest and expanded into California. This is the fourth acquisition by the company who seeks to grow their physical distribution footprint to better serve their customers in local markets.
See more on this new acquisition by SnapAV…
The company says the acquisition of Custom Plus “increases SnapAV’s ability to deliver coast-to-coast coverage and reaffirms their commitment to bringing more local options to dealers across the country.” The company is taking this move while they are still in the middle of acquiring Control4, their largest single acquisition to date.
The move by the company is a dramatic change in business model from their original one and may be stimulated in part by the dramatic growth of rivals like AVAD and WAVE which have combined to drive their own national network. WAVE is potentially a bigger threat as they have successfully developed their own line of products that have seen some serious traction and competes with SnapAV’s own house line of products.
Custom Plus Founded in Seattle
Custom Plus Distributing was founded by Bob Oliver as an offshoot of his rep firm, Oliver Marketing. Based in Seattle, Custom Plus Distributing (CPD) has offices in Portland,OR; Sacramento, CA; San Jose, CA; and Los Angeles, CA.
The news release distributed today mimicked those announcing their previous distribution acquisitions, saying nothing changes, CPD will simply add SnapAV brands along with all of their legacy lines, etc. However, in reality, this announcement was more about SnapAV than it was about CPD.
“We’ve heard tremendous feedback from dealers who love the convenience and wealth of options that our local distribution centers provide. Our expansion into local markets gives us opportunities to serve our customers in entirely new ways with exceptional in-person service and hands-on training from industry experts.”
John Heyman, SnapAV CEO
Fourth Distribution Acquisition for SnapAV
Previously, SnapAV had acquired Allnet (Midwest), Volutone (California) and MRI (New England). In the case of Custom Plus, like the others, the company says it will “retain its name, team, brands, and policies going forward,”
Further communication will be forthcoming for SnapAV and Custom Plus dealers with more details.
Learn more about SnapAV by visiting: www.snapav.com.
See what Custom Plus offers at: www.customplusdistributing.com.
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