Strategy in TECH...
Sonos [NASDAQ: SONO] announced this week that it will launch an all-new 8-inch in-ceiling speaker that it designed in conjunction with Sonance. Part of the company’s Architectural lineup of speakers, this new model extends both the size and the range of performance of the line.
Sonance surprised us at CEDIA Expo 2023 with the launch of an all-new Visual Experience line of architectural loudspeakers. Embodying several true innovations, and available in both Sonance and James versions, the Visual Experience line will supersede the highly successful and award-winning Visual Performance series – a series that was a best-seller for most Sonance integrators.
When two power players decide to create something new together, the result could potentially shake the earth and be felt by all in the industry – especially by their competitors. Such was the first thought that came to mind when I learned that Crestron Electronics and Origin Acoustics – one, a home automation and integrated systems Jedi Master…and the other, a leading brand in premium architectural audio solutions – came together to create a new line of residential audio products under the Crestron brand.
It was just months ago in February, when we learned the improbable news that Control4 Corp. had acquired Triad Speakers, Inc. The news both surprised and confused us, as it did not seem to be an obvious acquisition choice for one of the industry’s leading control and smart home solutions companies. Analog speakers? Who would want to get into that business??
But Control4 jumped in with both feet, rolling out new Triad models at CEDIA, and now post-CEDIA.
