Strategy in TECH...
Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
The Home Technology Specialists of America (HTSA) on Tuesday announced their top vendor awards for 2013. These awards were handed out at their Fall 2013 dealer conference held last week and included a special Lifetime Achievement Award.
