Strategy in TECH...
Azione Unlimited announced that it has elected Savant Senior Vice President of Services & Customer Operations Angela Larson to its advisory board. Unique to the buying group scene, Azione’s advisory board consists of five dealer members and five vendor members who all work together with the goal of “creating, expanding, and implementing the organization’s mission.”
On Thursday, Azione Unlimited wrapped up its spring conference, this year known as the Didactic Dovecote in the Desert, which took place in Scottsdale, AZ from March 7th to March 9th. Although this is the first Azione event I have personally attended, it was an impressive display of solidarity, sharing, learning, and planning with a lot of enthusiastic participation by the organization’s members and vendors.
Perhaps most importantly, as part of the Nationwide Marketing Group’s family of companies, the association announced two major new initiatives: the Azione Academy, an online self-paced education program; and the Drive to 1,000 collective membership drive. This initiative by Nationwide is their plan to drive collective group membership to 1,000 members overall.
In the days leading up to the recent CEDIA Expo in Dallas, Nationwide Marketing Group, one of the largest buying groups in the U.S., announced that former ProSource VP Andy Orozco would be joining Nationwide as its Senior Vice President of Custom Integration. That news grabbed my attention as it came less than a year after Nationwide’s acquisition of one of the top custom integration buying groups, Azione Unlimited, back in October 2021.
Snap One announced today that they are now selling to all four major custom integration buying groups (they called them “all four major CEDIA U.S. buying groups”) and that fact shows their commitment to their “integrator partners.” The company says it is now allied with Azione Unlimited, HTSA, HTSN, and ProSource “…as a key part of its long term strategy to help dealers succeed.”
Bryston Ltd., a well-regarded manufacturer of high-end audio and home theater gear, announced on Wednesday that it has partnered with Azione Unlimited, a nationwide buying group of integrators. The move looks to expand their potential network of dealers here in the U.S.
Azione Unlimited announced on Wednesday that it will hold its 2016 Fall Conference at the Monte Carlo Resort in Las Vegas, NV, from October 18-20. The event, called “Veridic Vistas,” will include a full agenda guiding the three-day conference.
AudioControl, a Seattle, WA-based manufacturer of home and mobile electronics solutions, announced this week that it has joined the Azione Unlimited group. The company says it is focused on “innovative, industry leading theater and audio products that provide custom integrators with performance-audio solutions across the residential and commercial markets.”
Azione Unlimited, a national buying group of specialty retailers and integrators, said today it has added several lines of products from the Core Brands’ stable of brands to its mix. The Core Brands lines added include BlueBOLT, Furman, Panamax, and Xantech.
Azione Unlimited, a retail buying group of custom integrators, announced today that it has partnered with Sony Corp. to offer its line to Azione’s nationwide membership. The group will carry products from Sony’s AV specialty and custom integration channel division.
Spring Deck LLC, a start-up company that offers a new sales presentation solution for integrators, announced this week that it has cut an exclusive partnership deal with Azione Unlimited, a national buying group of dealers and integrators. According to Spring Deck, the deal makes its app and service instantly available Azione members…and at a specially discounted price.
