Strategy in TECH...
Austin AudioWorks (AAW), a startup audio brand that was to have its launch at this week’s AXPONA show in Chicago, has announced that due to illness striking one [or more] “family member[s]” it is forced to cancel its participation in the event. Expressing regret for this unforeseen development, the company will announce a revised rollout plan as soon as is practicable.
A new high-end, high-performance, direct-to-consumer audio company called Austin AudioWorks is officially launching the brand during the upcoming AXPONA show at the Schaumberg Convention Center in Chicago, IL from April 12-14. The company says its products “are very different from the mainstream” and show attendees will want to stop by and audition the new line in person at the show.
I’ve been going to audio shows since the 1989 summer CES. Life has changed drastically since then, for both good and ill, and I’ve attended a lot of shows in the intervening 34 (!!!) years. Some shows were pleasant, productive, but ultimately unmemorable. Some shows were memorable for outrageous behavior or events—someday I’ll tell you about the CES room where strippers were giving lap-dances to potential dealers—some shows were memorable for disastrous management, or an atmosphere dripping in fear and impending doom.
But AXPONA 2023? Well, it was…
MQA Limited, the company that invented and markets the Master Quality Authenticated digital music system said to deliver lossless high-res streaming music, has entered “administration” in the U.K. Administration is a form of bankruptcy or protection from creditors similar to Chapter 11 bankruptcy here in the U.S. In the U.K., administration offers an insolvent company time to reorganize, develop a new plan, and – with stakeholder and government approval – an opportunity to exit bankruptcy.
Parasound announced this week that it has hired well-regarded audio engineer Darren Myers to its team. An expansion of the company’s engineering group, it struck me immediately that with this announcement new owner David Sheriff was already delivering on his promise to expand the company’s product design and engineering team.
STRATA-GEE – This is the fourth and final installment of our contemplation on the controversy swirling around MQA. I want to start by thanking Bill Leebens for the many, many…MANY hours he spent interviewing, speaking with his editor (me), writing, and rewriting these pieces. It was a lot of work that for him, I’m afraid, will largely be thankless, as one side or the other will decry his work. At the same time, Bill and I end up in a slightly different place and you can see some of my thoughts at the end of his piece. But none of that takes away from the herculean effort this topic represented and I am eternally grateful to Bill Leebens for his thoughtful approach.
STRATA-GEE: This is the third installment of our series on the controversy engulfing MQA conducted in partnership with guest poster Bill Leebens. You can see Part 1 introduction, MQA Controversy – A True Audio Breakthrough? Or a Marketing Scam?; and Part 2, MQA – Voices Arise in Harmony with a Video Critique from ‘GoldenSound.’ In this post, we hear from proponents of MQA, most of whom remain steadfast in their support for the technology or the company (or both) – even in the face of often blistering criticism. Leebens scored an interview with no less than MQA founder Bob Stuart who calmly answered all of his questions in an interview that lasted more than two hours.
STRATA-GEE: This is the second installment of our series on the controversy engulfing MQA, conducted in partnership with guest poster Bill Leebens. In this post, you will learn more about those who are critical of MQA, with some going on the record for the first time for this story. MQA has been controversial almost from the beginning – with an intense opposition that ebbs and flows over time. But as we told you in our introductory installment (see MQA Controversy – A True Audio Breakthrough? Or a Marketing Scam?), a recent YouTube video critique from an audiophile not involved in the audio industry, has spurred a huge resurgence of interest (that video had over 267,000 views!), in part because of the perhaps naive but seemingly earnest reasonableness of “GoldenSound” and the heavy-handed backslap from MQA.
STRATA-GEE: For some time now, I have been hearing rumbles throughout the audio community, particularly the high-end audio community, about controversy surrounding MQA (Master Quality Authentication) – a U.K. company that claims to have created a proprietary technology that allows for the delivery of “better than lossless” audio via certain streaming services. At first, it seemed like the Holy Grail of audio – delivering music that is identical to the original master recording into your earbuds via streaming services such as Tidal. Then the whispers started – “It sounds like it is too good to be true because it IS too good to be true.“
Recently, a YouTube video appeared that blew the doors of MQA dissent wide open and seems to show that MQA technology is NOT doing what the company claims and leaves many to conclude that MQA is little more than a thinly veiled marketing scam. The company pushed back…hard. I asked Bill Leebens to investigate the swirling whirlwind of controversy now engulfing MQA.
UPDATED – All Dates and Status Info Updated – For the most part, when it comes to audio shows, either trade or consumer, 2020 has been a bust. Thanks to the COVID-19 pandemic, with one exception – the Florida Audio Expo in Tampa, FL in February – all other events were cancelled. So what does that mean for 2021? Guest poster Bill Leebens has compiled a list of top audio shows for 2021 showing their current status…
