Strategy in TECH...
Bowers & Wilkins (B&W) announced today that they have partnered with BMW as the audio system provider for their new luxury electric SAV (sports activity vehicle)…the eagerly anticipated iX. The company says that engineers from both of the partners worked closely together to develop an audio experience that “feels as though you are there with the artist in the studio” – or what B&W likes to call “true sound.”
<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
