Strategy in TECH...
High-end audio electronics and loudspeaker manufacturer Bryston announced this week the launch of an all-new preamplifier called the BP-19. Calling it an ultra-high-performance analog preamplifier, the company says it leverages years of R&D and design innovations from the development of its BR-20 preamplifier, a model that is said to have won multiple awards.
This week we learned that Colquhoun Audio Laboratories Limited (CALL), the folks who also own Axiom Audio and Bryston, Ltd, have made a new acquisition, this time buying Magnum Dynalab, a highly regarded manufacturer of high-performance tuners and vacuum tube audio products. The company says the transaction was closed on March 31, 2023. The terms of the deal were not disclosed.
Bryston, one of the top high-end electronics and loudspeaker brands, announced the appointment of two new manufacturer sales representative organizations. The company says it has appointed Fielder Marketing for Northern California and Northern Nevada; and Nova Marketing for Minnesota, North & South Dakota, and western Wisconsin.
In a world where many brands are building “planned obsolescence” into their products such that after some period of time customers are forced to buy new versions of their products to replace the old, Bryston takes the opposite approach. Instead of forcing you into NEW models, the company wants to help keep past purchasers of Bryston gear in wedded bliss with their OLD “vintage” gear via a new Back to the Future product restoration service.
High-end specialty audio products maker Bryston announced today that its BR-20 Preamplifier/Bit-Perfect High-Resolution Streamer is now Roon Ready certified. This is a move that blends some of the finest audio and streaming technology with an enhanced music catalog interface that is sure to please Bryston users.
Bryston Ltd., a well-regarded manufacturer of high-end audio and home theater gear, announced on Wednesday that it has partnered with Azione Unlimited, a nationwide buying group of integrators. The move looks to expand their potential network of dealers here in the U.S.
This week, high-end specialty brand Bryston announced that long time company Vice President James Tanner had partnered with Colquhoun Audio Laboratories, Ltd. to acquire the company. The news was a bit of a surprise and appears to be connected to Bryston CEO Chris Russell’s decision to retire from the company.
Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!
How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.
I had barely lit up the pixels with my post on Nortek’s holiday termination of their remaining independent sales representative groups, when I began hearing from a number of other sources about high-end specialty brand Bryston terminating their rep force as well. It’s like a New Year’s assault on sales representative groups…and they aren’t happy about it…
In sort of a cross-technology sharing agreement, Bryston says it has partnered with relative newcomer StormAudio to create new products that will embody shared technologies from the two premium companies. According to the announcement, the agreement will enable “both companies to leverage their respective design and manufacturing expertise in an array of new product offerings.”
